marketing technology lead

1 day ago

Mandaluyong City, National Capital Region, Philippines Unilab Full time $80,000 - $120,000 per year

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It is the spirit of Bayanihan that drives us to continue our legacy of excellence and commitment to care. As an organization, we achieve our successes through good, honest, and persevering hard work - TOGETHER. It is in this way in which our company was built; we progressed as the country's leading Pharmaceutical company, not by sheer luck, but by pure perseverance, integrity, and brotherhood. Grow with us, and be a part of the Bayanihan spirit.

Role Overview:
Account Management
  • Defines the Corporate IT account plan for the assigned business unit or division and identifies the functional and non-functional requirements for the projects in the account plan through alignment with key stakeholders.
  • Develops and implements a comprehensive marketing technology stack strategy as aligned with goals of Connected Consumer Team.
  • Represents IT in internal and external digital engagement discussions.
  • Defines and maintains the direct-to-consumer architecture, together with the Connected Consumer Team and other key stakeholders. Works with IT teams responsible for data and analytics, development, and integration.
  • Stays abreast of emerging marketing technologies and trends and recommends new tools and platforms to enhance capabilities.
  • Manages relationships with technology vendors and service providers, negotiating contracts, and ensuring service level agreements are met.
  • Evaluates and selects new vendors, platforms, and technologies as needed.
  • Oversees the deployment and integration of marketing technologies, including CRM systems, marketing automation platforms, and analytics tools.
  • Ensures seamless integration of marketing technologies with other business systems.
  • Manages data governance and ensures the accuracy and security of marketing data.
Project Management
  • Manages the scope, schedule, and budget of an IT-enabled divisional or corporate initiative by tracking performance against targets.
  • Develops project plans, monitors day-to-day execution, and tracks issues and risks.
  • Manages project resources, including third-party vendors and/or consultants.
Required Qualifications:
  • Attained Bachelor's Degree in Computer Science, Engineering, Management Information Systems, Marketing, or any related field.
  • At least five (5) years of experience in marketing technology architecture and integration.
  • Proficient in marketing automation platforms (e.g., Mailchimp, Chatbots) and data analysis tools (e.g., Google Analytics, Tableau, Looker).
  • Experience with E-commerce platforms (e.g., Shopify, Lazada, Shopee, TikTok), CRM, CMS, and Customer Data Platforms (e.g., Appier).
  • Understanding of data privacy regulations and their implications for marketing technology.
  • Strong understanding of digital marketing and e-commerce strategies and best practices.
  • Excellent communication, analytical, problem-solving, and negotiation skills.
  • Ability to work with and lead a team.

We are committed to providing our employees with the best possible experience. As a LEARNING ORGANIZATION, we support your development and create fitting career paths. As DESIGNERS AND DRIVERS OF INNOVATION, we offer opportunities to transform processes and foster business growth. As a NURTURING FAMILY, we promote wellness programs to help you be your best. As BELIEVERS OF OUR PURPOSE, we are dedicated to meaningful tasks that keep you fulfilled both at work and beyond.

VISIT US AT 66 United St. Mandaluyong City Philippines 1500

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