Consumer Marketing Lead/Senior Lead
3 days ago
Overview:
As a
Consumer Marketing (Brand Management)
at Maya, you'll be part of a dynamic team that moves at lightning speed to deliver and drive sustainable adoption of innovative bundles of solutions to our customers. You'll work closely with cross-functional teams, including Brand Marketing Management, Growth and Customer Lifecycle Management, Product Management, Business Development, Business Management, Data Science Engineering, Finance and Business Analytics and more, to ideate, develop and execute world-class marketing strategies tailored to specific consumer segments and the dynamic needs of the times.
What you will be doing:
- Insight Strategist:
You drive and work with internal cross-functional teams to identify key market insights, trends, and opportunities for growth to develop strategic marketing plans. - Segment Marketer
: You will define and position our fintech products and solutions for specific customer segments. You will develop and execute tailored marketing campaigns to engage and drive value for each target segment. By leveraging customer segmentation, profiling, and strategy development, you will maximize the impact in the market. - Customer Strategy Champion
: You will advocate for customer-centric strategies and work to align cross-functional teams for successful implementation. Collaborating with Brand Marketing Management, Product Management, and Business Development teams, you will ensure alignment on customer strategies and goals. Leading the development and execution of go-to-market plans, you will create strategies that resonate with target segments. - Customer Experience Enhancer
: Your insights and inputs will be crucial in enhancing the customer journey, user experience, and process improvements. Collaborating with UX/Product teams, you will improve digital touchpoints and enhance customer satisfaction. You will continuously explore ways to optimize and elevate the overall customer experience. - Mesh Collaboration Advocate
: You will closely collaborate with cross-functional teams, including Data Science Engineering, Finance and Business Analytics, and Marketing Capabilities teams. Your role will involve facilitating strategic discussions and aligning core programs and initiatives to drive segment growth. As a champion of collaboration within our mesh organization, you will ensure seamless execution of marketing campaigns. - Marketing Analyst
: Your responsibilities will include measuring and evaluating marketing effectiveness through data analytics and tools. Providing actionable insights and recommendations, you will help optimize marketing strategies. You will track and report on campaign performance, ROI, and KPIs to drive continuous improvement. - Ecosystem Collaboration Leader
: Leveraging our ecosystem, you will collaborate with Sales and Business Development teams. Your role will involve conceptualizing and supporting initiatives catered to distribution channels and key accounts. By identifying co-marketing opportunities, you will drive further growth within target segments. - Competitive Intelligence Analyst
: You will monitor and analyze the competitive landscape, including trends, products, technologies, and regulatory activities, to help guide campaigns and strategies to grow your assigned consumer segment. Staying updated on industry developments, you will ensure our offerings remain at the forefront of innovation. - Segment P&L and Pricing Expert
: You will take charge of segment-specific profit and loss management, working with other commercial units in devising innovative pricing strategies that drive revenue growth while maintaining customer satisfaction. By analyzing market dynamics and consumer behavior, you will optimize product, promotional, distribution, partnership, and pricing structures that fit with your assigned segments to enhance overall business profitability and market competitiveness.
What we are looking for:
- Bachelor's degree in Marketing, Brand, Growth, Business Administration, or related fields.
- At least 4-5 years of experience in marketing, with a focus on segment marketing, product marketing, or brand management.
- Experience in Advertising, Digital Marketing, Growth Marketing, Media Strategy and Management is an advantage.
- Strong analytical and research skills, with the ability to synthesize complex data using advanced tools into actionable insights and decisions.
- Proven experience in developing and executing successful integrated marketing initiatives and campaigns that drive customer acquisition, engagement, and retention.
- Knowledge of customer segmentation, targeting, and positioning, with a focus on creating personalized experiences for customers.
- Understanding of fintech industry trends, products, and regulations.
- Excellent communication, collaboration, stakeholder management, and project management skills, with the ability to manage multiple initiatives simultaneously.
- Proven ability to work in a fast-paced, high-growth environment, with a sense of urgency and ability to deliver under tight deadlines.
-
Consumer Insights Lead
3 days ago
Makati City, National Capital Region, Philippines PepsiCo Full time ₱1,500,000 - ₱2,500,000 per yearOverviewThe Consumer Insights Leadrole will be responsible for insights generation for Asia Foods Operating Unit. This role will be responsible for identifying consumer led business opportunities to unlock the Foods Business in import-export markets. The role partners with the business in developing commercial unlocks based on sound understanding of...
-
Consumer Business Management Lead
2 weeks ago
Mandaluyong City, National Capital Region, Philippines Maya Full time ₱1,500,000 - ₱2,500,000 per yearOverview:A General Strategist with strong commercial acumen and deep exposure to fintech and financial services, skilled in launching and scaling new propositions while supporting established ones. Known for a builder mindset, data-driven decision-making, and business case development, this individual excels in cross-functional collaboration and influencing...
-
Consumer Business Strategy Lead
1 day ago
Mandaluyong City, National Capital Region, Philippines Maya Full time ₱1,500,000 - ₱2,500,000 per yearAbout the jobOverview:A General Strategist with strong commercial acumen and deep exposure to fintech and financial services, skilled in launching and scaling new propositions while supporting established ones. Known for a builder mindset, data-driven decision-making, and business case development, this individual excels in cross-functional collaboration and...
-
Trade Marketing Lead
3 weeks ago
Mandaluyong City, National Capital Region, Philippines Maya Full timeCore ProfileThe Trade Assurance Lead will assist the Trade Assurance Manager in maintaining the partnership with 3PA and internal stakeholders such as Consumer, Maya Bank, Enterprise, and Micro SME teams.What you will be doingLead and execute diverse Trade Assurance initiatives in alignment with team objectives and targets, ensuring optimal performance and...
-
Trade Marketing Lead
3 weeks ago
Mandaluyong City, National Capital Region, Philippines Maya Full timeCore Profile The Trade Assurance Lead will assist the Trade Assurance Manager in maintaining the partnership with 3PA and internal stakeholders such as Consumer, Maya
-
Senior Marketing Manager
1 day ago
Mandaluyong City, National Capital Region, Philippines Cobden & Carter International Full time ₱144,000 - ₱600,000 per yearOverview The Senior Marketing Manager will lead and execute end-to-end marketing strategies across digital and retail channels, with a sharp focus on elevating brand presence in the beauty space. This role is crucial in driving customer engagement, enhancing omnichannel visibility, and converting brand affinity into tangible sales outcomes through cohesive...
-
Trade Marketing Lead
1 day ago
Mandaluyong City, National Capital Region, Philippines Biocostech Phils. Corp. Full time ₱900,000 - ₱1,200,000 per yearKey Responsibilities:Channel Strategy DevelopmentDevelop and implement channel-specific strategies for skincare and supplements to maximize product visibility and sales across various distribution channels (e.g., supermarkets, health & beauty stores, pharmacies, and e-commerce platforms).Identify and evaluate new distribution opportunities and partnerships...
-
Acquisitions and Partnerships Marketing Lead
5 days ago
Mandaluyong City, National Capital Region, Philippines Maya Full time ₱1,500,000 - ₱2,500,000 per yearMSME MarketingOur MissionOur goal is for everyone to make bolder choices with their finances.To get there, we're creating an all-in-one ecosystem of financial services for today's generation of goal-getters. That feat takes extraordinary people-those with the guts to challenge the way things are and transform them into something better.To be part of Team...
-
Brand Marketing Lead
1 day ago
Mandaluyong City, National Capital Region, Philippines Frostee Global Food Corporation Full time ₱360,000 - ₱480,000 per yearBrand Marketing LeadLocation: Mandaluyong CityCompany: Frostee Global Food Corporation (llaollao)We are seeking a Brand Marketing Lead to drive the overall brand direction and marketing strategy of llaollao in the Philippines. This role will oversee campaign development, product promotions, and digital marketing efforts to ensure strong brand presence and...
-
Marketing Lead
1 week ago
Quezon City, National Capital Region, Philippines Filmetrics Corporation Full time ₱1,200,000 - ₱3,600,000 per yearRole OverviewThe Marketing Lead is responsible for designing, implementing, and managing integrated marketing strategies across multiple business units. This role requires strong technical expertise in digital platforms (social media, SEO, websites), brand management, and lead generation, while also providing leadership and direction to marketing team. The...