Sr. Data Scientist

3 days ago

Pasay, National Capital Region, Philippines SM Advantage Full time ₱900,000 - ₱1,200,000 per year

Key Responsibilities:

  • Build and maintain machine learning models for:

  • Customer Segmentation & Persona Generation using clustering techniques

  • Product Affinity and Recommendation Engines (e.g., collaborative filtering, market basket analysis)
  • Purchase Propensity Models, including likelihood and timing
  • Churn Prediction and Customer Lifetime Value (CLV) estimation
  • Translate clustering and segmentation outputs into clear, business-aligned customer personas to guide marketing, merchandising, and loyalty strategies
  • Design and evaluate experiments (e.g., A/B tests) to validate uplift and model effectiveness
  • Collaborate with business units to translate objectives into data science use cases
  • Partner with data engineering to deploy models into production and monitor performance at scale
  • Visualize and present data stories and model insights to both technical and non-technical stakeholders

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