Lead Engagement Specialist
2 weeks ago
We are a global AI-powered technology and services company operating across health, wellbeing, education, and enterprise. We move fast, automate what can be automated, and measure what matters. Our go-to-market engine is multi-channel and AI-assisted—built to create qualified demand at scale.
Who You AreA high-energy Lead Engagement Specialist (industry equivalent: SDR – Sales Development Representative / BDR – Business Development Representative) who turns cold and warm demand into qualified, excited prospects. You're fluent with AI tools, disciplined with CRM hygiene, and relentless about booking quality meetings that convert.
Role OverviewOwn outbound + early-stage inbound engagement: build ICP lists, personalize at scale (with AI), execute multi-touch sequences, qualify, and hand off Sales-Accepted Leads (SALs) to Setters/Closers with crisp notes and context. You'll partner with Marketing, Automations, Product, and CX to keep funnels moving and learning loops tight.
Responsibilities- Prospect & research: Define ICPs, build account/contact lists, map buying groups, craft value hypotheses.
- Multi-channel outreach: Execute structured sequences (email, phone, LinkedIn, video, live chat, webinars/events).
- AI-assisted personalization: Use AI to draft emails, call openers, social notes; maintain prompt/snippet libraries.
- Qualify & book: Run light discovery (BANT / MEDDICC-lite), convert SAL → SQL, schedule meetings, and deliver airtight handovers.
- CRM excellence: Keep stages, next steps, source attribution, and activity logs pristine; forecast meetings and pipeline influence.
- Signal → insight: Feed objections, win/loss patterns, and message tests back to Marketing/Product for rapid iteration.
- Compliance: Honor consent/opt-out and regional outreach rules; maintain clean audit trails.
- Bachelor's degree in Business, Marketing, Communications, or related field preferred.
- 2–4+ years of experience in sales development, business development, or lead generation roles.
- Proven success in prospecting, qualifying leads, and booking meetings that convert into pipeline.
- Proficiency with AI-powered personalization tools (e.g., ChatGPT, outreach automation platforms, sequencing tools).
- Strong knowledge of CRM systems (Salesforce, HubSpot, or similar) with disciplined pipeline hygiene.
- Skilled in multi-channel outreach (email, phone, LinkedIn, video, chat, webinars).
- Familiarity with qualification frameworks (BANT, MEDDICC-lite, or similar).
- Data-driven mindset with ability to track KPIs and optimize outreach performance.
- Excellent written and verbal communication skills, with strong objection-handling and discovery ability.
- Self-starter, goal-oriented, and resilient in fast-paced, high-activity environments.
Base Salary: USD $700 – $1,200 per month
Performance Incentives: USD $300 – $1,000 per month (meeting & SQL attainment, show-rate quality gates, data discipline)
- On-Target Earnings (OTE): USD $1,000 – $2,200 per month
Corporate Culture & Work Ethos
We foster a culture of innovation, performance, and purpose. Success is measured by outcomes, and we thrive in a fast-paced, AI-first environment. Transparency, collaboration, and high standards guide how we work, while our mission is to use technology for good, advancing health, well-being, education, and human performance.
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