Sr. Performance Marketing Manager

ROLE TITLE

Sr. Performance Manager (AU Market – PH Based)

REPORTING TO

Digital Director (LeapFrogger AU) Dotted line: LeapOut Leadership

ABOUT LEAPOUT × LEAPFROGGER

LeapOut
is a premium digital commerce and marketing agency based in the Philippines, serving regional and international markets. We partner closely with
LeapFrogger
, an Australian digital agency under the RCJ Group, to deliver high-impact digital media, performance marketing, and integrated digital solutions to Australian brands.

Together, LeapOut and LeapFrogger bring a unique end-to-end approach—combining
media, creativity, technology, and data
—to deliver meaningful business outcomes for clients operating in the Australian digital landscape.

At our core, we share the same values:

• Be bold
• Never settle
• Own it
• Conscious community
  (we are at our best when we work together)

This role sits in the LeapOut PH team
and works day-to-day with
AU clients, AU stakeholders, and LeapFrogger teams
, operating at Australian standards, timelines, and expectations.

ROLE PURPOSE

The Digital Performance Manager (AU Market)
is a senior, hands-on role responsible for managing the execution, optimisation, and performance of digital marketing and media campaigns for Australian clients—primarily LeapFrogger's accounts.

You will act as a
trusted execution and delivery lead
, owning campaign performance, client communication, internal coordination, and continuous improvement. This role blends
planning & buying discipline, performance thinking, and strong client service
, while mentoring junior team members in the PH delivery team.

KEY RESPONSIBILITIES

Client & Stakeholder Management

• Serve as the
  primary PH-based point of contact
  for AU clients and LeapFrogger stakeholders on assigned accounts
• Manage daily communications, expectations, timelines, and deliverables
• Translate client objectives into clear, executable digital strategies
• Proactively recommend improvements to move clients forward commercially and strategically

Digital Strategy, Planning & Execution

• Implement, manage, and optimise digital campaigns across platforms including: Google Ads
• Meta (Facebook & Instagram)
• Other relevant AU digital platforms as required
• Ensure campaigns are delivered
  on time, within budget, and aligned to agreed KPIs
• Support media planning, buying, and optimisation decisions grounded in performance data

Performance Monitoring & Reporting

• Monitor campaign performance daily and identify optimisation opportunities
• Translate data into
  clear insights and actionable recommendations
• Deliver regular performance reports aligned to AU client standards
• Ensure accuracy, clarity, and consistency in reporting and documentation

Team Leadership & Collaboration

• Lead, guide, and support Digital Coordinators and specialists within the PH team
• Work cross-functionally with:
• Creative
• SEO
• Tech / Dev

• Analytics

• Foster a culture of accountability, quality, and continuous learning

Budget & Quality Control

• Manage media budgets responsibly and efficiently
• Ensure campaigns comply with internal QA processes, approvals, and documentation standards
• Maintain financial discipline across campaigns and activations

Process, Tools & Continuous Improvement

• Identify opportunities to improve workflows, tools, and delivery processes
• Stay current on AU market trends, platform updates, and new ad formats
• Champion best practices in digital media, analytics, and optimisation

DAY-TO-DAY RESPONSIBILITIES

Digital Media

• Own the
  implementation, optimisation, and reporting
  of digital media campaigns
• Support Digital Coordinators in: Researching and building digital strategies
• Campaign setup and trafficking
• Performance analysis and pacing
• Teach and reinforce the use of proprietary and third-party tools for insights and optimisation
• Monitor competitor activity, trends, and benchmarks in the AU market

Account & Project Management

• Oversee internal briefings and task alignment
• Manage timelines, dependencies, and cross-functional deliverables
• Ensure campaigns meet quality, budget, and approval requirements
• Coordinate with AU stakeholders on expectations and deadlines

Client Service Excellence

• Lead or support client WIPs and performance discussions

• Alin campaigns to clearly defined, trackable business goals

• Maintain consistent, accurate reporting across all campaigns
• Coach junior team members on delivering high-quality client service

KEY SKILLS & COMPETENCIES

• Strong written and verbal communication (comfortable working with AU clients)
• Excellent organisational and prioritisation skills
• Analytical and strategic mindset—able to turn data into insight
• Confident leadership and people-management capability
• Highly hands-on and execution-oriented
• Adaptable, calm under pressure, and solution-focused

WHAT YOU BRING

• Strong interest in marketing, communications, and digital media
• Enjoy working with people across cultures and time zones
• Comfortable juggling multiple campaigns and deadlines
• High attention to detail and ownership mindset
• Team player with leadership, mentoring, and coaching potential

REQUIREMENTS

• Based in the Philippines
  (remote / hybrid depending on setup)
• Bachelor's degree in Marketing, Communications, Business, or related field (preferred)
• 6+ years of experience
  in digital marketing, preferably agency-side
• Media planning and buying experience is highly valued
• Google Ads and Meta certifications preferred
• Experience managing or mentoring
  1–2+ direct reports
• Willingness to work AU business hours or overlapping shifts as required