
copywriter
1 day ago
Job Summary
The Copywriter is responsible for crafting clear, engaging, and compelling written content across digital platforms. Working closely with the creative, accounts, and strategy teams, the Copywriter develops brand stories, campaign messaging, and marketing copy that align with client objectives, digital best practices, and audience engagement goals.
Key Responsibilities
- Content Creation:
- Write persuasive, on-brand copy for digital ads, websites, social media posts, email campaigns, blog articles, video scripts, and other marketing materials.
- Adapt messaging for different platforms while maintaining a consistent brand voice.
- Concept Development:
- Collaborate with designers, art directors, and strategists to develop creative concepts for campaigns.
- Participate in brainstorming sessions to contribute fresh ideas and insights.
- Research & Strategy Alignment:
- Research target audiences, industry trends, and competitor activities to inform copywriting approach.
- Align all written content with the client's marketing strategy, tone, and objectives.
- Editing & Proofreading:
- Review and refine copy to ensure accuracy, clarity, and grammatical correctness.
- Ensure messaging is compliant with relevant laws and brand guidelines.
- Collaboration & Client Interaction:
- Present concepts and copy to internal teams and clients, explaining rationale behind creative choices.
- Revise copy based on feedback while maintaining creative integrity.
Qualifications
- Education:
- Bachelor's degree in Communications, Marketing, Journalism, Advertising, English, or related field.
- Experience:
- At least 1–3 years of professional copywriting experience, preferably in a digital agency or creative environment.
- Portfolio showcasing digital campaign work, social media copy, and branded content.
- Skills:
- Excellent command of English and Filipino (optional but advantageous).
- Strong storytelling and conceptual thinking skills.
- Knowledge of SEO principles, digital marketing trends, and social media best practices.
- Ability to work under tight deadlines and manage multiple projects simultaneously.
- Proficiency in collaborative tools (e.g., Google Workspace, project management software).
Core Competencies
- Creativity and originality
- Attention to detail
- Strategic thinking
- Adaptability
- Strong communication and presentation skills
- Teamwork and collaboration
Performance Metrics
- Quality and creativity of copy produced
- Adherence to deadlines and client briefs
- Engagement and conversion metrics of published content
- Positive feedback from clients and internal teams
Job Types: Full-time, Permanent
Benefits:
- Additional leave
- Company Christmas gift
- Company events
- Health insurance
- Life insurance
- Opportunities for promotion
- Paid training
- Promotion to permanent employee
Work Location: In person
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