Content Marketing Specialist

4 hours ago

Dagupan, Ilocos, Philippines University of Pangasinan, Inc. Full time ₱2,500,000 - ₱4,500,000 per year

The Content Marketing Specialist will be responsible for developing content strategy and clear and engaging content for different online and offline marketing and sales channels.

Its duties will include researching the target market's interests and trends and should be able to relate it to PHINMA Education's branding.

KEY RESPONSIBILITIES

  • Developing the content strategy for different online and offline marketing and sales channels of the local PHINMA Education school.
  • Preparing the content calendar and messaging aligned with the marketing plan of the local PHINMAEd school.
  • Writing original, creative, and clear short-form and long-form content for all initiatives produced by both the marketing and sales teams that are consistent with the network's brand standards
  • Briefing the creative coordinator and graphic artists on the development and designing of the collaterals.
  • Working with the national content marketing team for developing content for key projects and ad hoc campaigns.
  • Being consistent with voice, style, and other characteristics demanded by the industry, the school, or the target audience.

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