Creative Director

1 day ago

Manila, National Capital Region, Philippines VANITY COUTURE CORPORATION Full time $90,000 - $120,000 per year

KEY RESPONSIBILITIES Brand Image Development:

  • Define and develop the visual identity of the brand, ensuring consistency across all channels.
  • Create and implement a cohesive brand aesthetic that aligns with the brand's values and target audience.

Campaign Shoot Oversight:

  • Lead the conceptualization, planning, and execution of campaign shoots, from initial ideas to final production.
  • Collaborate with photographers, makeup artists, stylists, and models to bring the creative vision to life.
  • Ensure all campaign imagery aligns with the brand's identity and marketing objectives.

Marketing Campaign Leadership:

  • Develop innovative marketing campaigns that strengthen brand awareness and engagement.
  • Collaborate with the marketing team to integrate creative strategies into broader marketing plans.
  • Oversee the creation of visual content for advertising, product launches, and seasonal promotions.

Social Media Strategy and Content Planning:

  • Work closely with the social media team to develop a content calendar that aligns with marketing campaigns.
  • Ensure social media content reflects the brand's image and engages the target audience effectively.
  • Analyze social media trends and performance metrics to refine content strategies.

Graphic Design Collaboration:

  • Partner with graphic designers to ensure all visual materials, including packaging, promotional graphics, and digital assets, align with the brand's aesthetic.
  • Provide creative direction for design elements, ensuring they are on-brand and visually compelling.

Team Leadership and Collaboration:

  • Lead and inspire a team of creatives, including designers, photographers, and stylists.
  • Foster a collaborative environment that encourages innovation and creativity.
  • Ensure cross-departmental collaboration to maintain consistency in brand messaging and visual identity.

Trend Analysis and Innovation:

  • Stay updated on industry trends, competitor strategies, and emerging technologies to keep the brand ahead of the curve.
  • Continuously seek new and innovative ways to present the brand visually across various platforms.

QUALIFICATION

  • Bachelor's degree in Fine Arts, Marketing, or a related field.

A Master's degree or additional certifications in creative leadership is a plus.

  • At least 5-7 years of experience in a creative leadership role in cosmetic lines, with a proven track record of developing and executing successful campaigns and product collections.
  • Strong portfolio showcasing your ability to create innovative, trend-setting designs and concepts that align with market demands and brand identity.
  • Demonstrated experience managing and inspiring a team of designers, social media specialists, and content creators, fostering a collaborative and high-performance environment.
  • In-depth knowledge of the cosmetic industry, consumer behavior, and branding strategies to drive the brand forward in a competitive market.

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