
Assistant Branding Manager
4 days ago
JOB REQUIREMENTS/QUALIFICATIONS:
1) Bachelor's degree in Marketing, Events Management, Advertising, Communications or any related field.
2) At least 5-8 years of work experience as a brand manager or similar role
3) Knowledgeable in the gaming industry
4) Ability to think on your feet and problem-solve in stressful situations
5) Ability to source, negotiate with, and manage vendors effectively
6) Strong analytical mindset – able to interpret data and translate insights into actionable marketing strategies.
7) Highly organised, efficient and a problem solver
8) Strong communication & negotiation skills and excellent English (written & spoken), with a clear, persuasive writing style
9) Excellent time and task management skills
10) The ability to work in a dynamic, fast-paced environment, to deadlines
11) A bright and pleasant disposition, with a good attitude and self-motivated
12) Willingness and ability to work flexible hours as necessary
JOB RESPONSIBILITIES:
1) Assist in developing and executing brand strategies, campaigns, and annual marketing plans to build brand equity and drive consumer engagement.
2) Coordinate with creative, digital, and media agencies to ensure timely delivery of high-impact marketing materials and campaigns.
3) Support in conducting market research and competitor analysis to identify consumer insights, trends, and opportunities for brand growth.
4) Collaborate with product, sales, and trade marketing teams to support go-to-market initiatives, product launches, and promotional efforts.
5) Monitor campaign performance, conduct data analysis, and prepare reports on brand health metrics and ROI.
6) Help manage brand budgets, track expenses, and ensure cost efficiency while maximizing campaign impact.
7) Coordinate the creation and rollout of packaging, in-store collaterals, and digital content aligned with brand guidelines.
8) Assist in the planning and execution of brand events, sponsorships, and consumer activations.
9) Ensure consistent brand messaging and visual identity across all communication touchpoints.
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