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Marketing Officer
2 weeks ago
The Marketing Officer is responsible for developing and implementing marketing strategies to promote the company's products and services, enhance brand awareness, and drive customer engagement.
Key Responsibilities:
- Develop and execute marketing campaigns across digital and traditional channels.
- Conduct market research to identify trends, customer needs, and competitive analysis.
- Manage social media platforms and create engaging content.
- Coordinate with sales and product teams to align marketing strategies.
- Monitor and analyze campaign performance using analytics tools.
- Prepare marketing reports and presentations for management.
- Organize promotional events and activities.
- Ensure compliance with brand guidelines and company policies.
Job Specification: Marketing Officer
Education:
- Bachelor's degree in Marketing, Business Administration, Communications, or related field.
Experience:
- Minimum 1–3 years of experience in marketing or related roles.
- Experience in digital marketing and social media management is an advantage.
Skills & Competencies:
- Strong communication and interpersonal skills.
- Proficiency in marketing tools and platforms (e.g., Google Analytics, social media ads).
- Creative thinking and problem-solving abilities.
- Ability to work under pressure and meet deadlines.
- Knowledge of branding and market positioning strategies.
Personal Attributes:
- Detail-oriented and organized.
- Proactive and results-driven.
- Team player with a positive attitude.
