Public Relations Associate

4 days ago

Cebu City, Central Visayas, Philippines AspiraGlobal Full time ₱400,000 - ₱1,200,000 per year

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Overview:

We're seeking a strategic, media-savvy Public Relations Associate who understands asset management, thrives in a fast-paced environment, and can balance big-picture strategy with day-to-day execution.

Responsibilities:

Media Relations & Strategy

  • Build, curate, and maintain targeted media lists across financial and trade publications.
  • Monitor the financial news cycle—ETFs, digital assets, market structure—and contribute to pitch ideation.
  • Coordinate and secure media opportunities between reporters and clients.
  • Track outreach efforts, monitor follow-ups, and log media coverage.

Client Management

  • Lead and coordinate client calls, media training sessions, and messaging workshops.
  • Serve as the primary day-to-day client contact, ensuring clear communication and timely deliverables.
  • Respond promptly to client emails and requests.

Content Development

  • Draft press releases, pitch notes, blog posts, and social media content for both the agency and clients.
  • Transform media wins into content assets such as LinkedIn posts, email updates, and blogs.
  • Support the creation of thought-leadership pieces by researching and incorporating relevant statistics and data.

Reporting & Analytics

  • Log press coverage and media hits in the master tracking system.
  • Generate reports and PR performance metrics using tools like CoverageBook.

Qualifications:

  • 2–3 years of experience in public relations, communications, or media relations.
  • Proven knowledge of the asset management industry (ETFs, digital assets, mutual funds, market structure).
  • Strong existing media relationships or the ability to quickly build connections with financial journalists.
  • Exceptional written and verbal communication skills with the ability to craft clear, compelling content.
  • Excellent client-facing and relationship-building abilities.
  • Strong organizational skills, attention to detail, and follow-through.
  • Comfortable working independently in a fully remote environment.

Nice to have:

  • Previous experience at a PR agency or in-house with an asset manager, fintech firm, or financial media outlet.
  • Familiarity with PR tools such as CoverageBook, Meltwater, or Cision.

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