Marketing Generalist

2 weeks ago

Ayala Alabang, National Capital Region, Philippines Gear Inc Full time

Key Responsibilities: 

  • Implement and continuously optimize SEO strategies to improve search engine rankings and online visibility.
  • Build and manage landing pages using platforms like WordPress, Elementor, Unbounce, or Wix to support marketing campaigns.
  • Compile and analyze marketing data, including traffic, lead generation, and conversion metrics, to guide decision-making
  • Collaborate closely with our external marketing agency on branding, advertising, and promotional efforts.
  • Assist with creating marketing materials and digital assets, including email campaigns, social media content, and website visuals.
  • Use CRM systems (e.g., HubSpot, Zoho, Salesforce, or similar) to manage customer journeys and campaign automation.
  • Monitor website and campaign performance using tools like Google Analytics, SEMrush, or Ahrefs.
  • Ensure all marketing activities align with our brand, tone, and strategic goals.

Qualifications & Experience:

  • Bachelors degree in Marketing, Communications, Business, or a related field
  • 2+ years experience in digital marketing, with a focus on SEO, web content, and campaign coordination & prior experience working with Australian Companies
  • Proficiency with WordPress and experience using CRM platforms such as HubSpot, Zoho, or Salesforce.
  • Experience creating and managing landing pages using tools like Elementor, Wix, or Unbounce
  • Solid understanding of key digital tools: Google Analytics, Google Ads, SEMrush, Ahrefs, Meta Ads Manager, etc.
  • Basic graphic design skills with tools like Canva, Adobe Photoshop, or Figma
  • Excellent communication and collaboration skills, especially when working with external agencies.
  • Strong attention to detail, self-motivated, and comfortable managing multiple tasks and deadlines.
  • Prior experience working with marketing or creative agencies is a plus.

Work Setup & Schedule:

  • Location: Gear Inc.`s Alabang Office in the Philippines

  • Shift & Work Hours: 6:00 AM - 3:00 PM Manila Time

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