Marketing Manager in Retail

2 weeks ago

Paranaque City, Calabarzon, Philippines AvantePH Staffing and Consultancy Full time ₱840,000 - ₱1,080,000 per year

We are seeking an experienced and creative Marketing Manager with a strong background in fashion, retail, or women's brands. The role focuses on building and executing both digital and traditional marketing strategies to strengthen brand identity, enhance customer engagement, and drive sales performance across online and offline channels.

Key Responsibilities:

  • Develop and implement comprehensive brand and marketing campaigns across multiple platforms, including social media, email, SEO/SEM, digital ads, print, and in-store promotions.
  • Lead and optimize eCommerce marketing efforts (e.g., Shopee, Lazada, Zalora, TikTok Shop) — focusing on conversion improvement, visual merchandising, and performance analytics.
  • Collaborate closely with retail operations, merchandising, and sales teams to ensure consistent branding, product launches, and promotional activities across all touchpoints.
  • Analyze campaign data, sales trends, and customer insights using digital analytics tools to refine strategies and maximize ROI.
  • Manage content creation, influencer partnerships, and social media communities that reflect the brand's voice and values.
  • Oversee marketing budgets, timelines, and performance reports, ensuring effective resource allocation and timely campaign execution.
  • Keep abreast of the latest fashion, retail, and digital marketing trends, as well as competitor activities, to identify new opportunities for growth.
Requirements
  • Minimum 3–5 years of experience in marketing, preferably in the fashion, retail, or women's lifestyle industry.
  • Proficient in digital marketing platforms and tools such as Meta Ads, Google Ads, Google Analytics, CRM systems, and marketplace dashboards.
  • Strong grasp of consumer behavior, online shopping trends, and retail marketing principles.
  • Excellent analytical, communication, and leadership skills.
  • Proven experience in managing cross-functional teams and integrated campaigns.
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
Benefits

Benefits will be discussed during the interview

Monthly salary range: 70,000-90,000

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