Marketing Supervisor
7 days ago
JOB SUMMARY
Responsible for strategic planning and successful implementation of marketing campaigns aligned with the brand's image, perceived values, and objectives in the most cost-effective manner.
JOB DESCRIPTION
- Manages the company's brand portfolio in terms of brand image to maximize the leverage both in sales and consumer brand perception
- Monitors the competitive landscape of the company's brands and identifies the latest trends in the market in terms of advertising and promotional campaigns
- Coordinates with parties concerned for the company's media placements, event sponsorships, press releases, promotions, etc. to ensure maximum exposure of the company's brands
- Initiates market studies and other forms of research (personal feedback, internet research, etc.) to gain insights regarding the company's brands and ongoing projects/events
- Evaluates the financial aspects such as marketing budget, expenditures, and return-on-investment and profit-loss projections
- Supervises/leads brand marketing associates in achieving their respective performance targets
- Performs other related tasks as instructed by the immediate head.
JOB REQUIREMENTS
- Candidates must possess a Bachelor's/College Degree in Business Studies/Administration/Management, Marketing, Journalism, Advertising/ Media, Mass Communications, or equivalent
- At least 3 years of relevant marketing experience, with a strong track record in strategic planning and team leadership
- Background in fashion retail merchandising and/or those related to apparel, footwear, lifestyle products, sports, and music is a definite advantage
- Knowledgeable of marketing theories and principles, influencer marketing management, media planning/buying, and implementation
- Must be strategic and has highly analytical thinking skill
- Proficient in both oral and written English communication
- Willing to work physically in the Head Office, Ortigas Center, Pasig City every Mondays to Fridays
Job Type: Full-time
Benefits:
- Company Christmas gift
- Company events
- Employee discount
Work Location: In person
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