Healthcare Specialist

9 hours ago

Taguig, National Capital Region, Philippines Manpower (Philippines) Full time ₱1,500,000 - ₱2,500,000 per year

JOB QUALIFICATION:

  • SHOULD HAVE a Bachelor's Degree, Marketing, Digital, Business Ad or related field.
  • SHOULD HAVE 3 YEARS EXPERIENCE in Digital, OmniChannel, or Media Leadership roles within HealthCare or FMCG.
  • SHOULD BE familiar with SF Tools, or similar HCP Engagement Platforms.
  • PREFERABLY with Training or Certification in Media Planning, OmniChannel Marketing, CRM, or Analytics Tools.
  • With Strong organizational and execution skills.
  • Analytical Mindset for Performance Reporting.

JOB RESPONSIBILITIES:

  • Maintain Country level dashboards to track omnichannel KPIs, media efficiency, and campaign effectiveness.
  • Execute the media investment strategy, ensuring Return of Investment (RoI) through data-driven planning and deployment in partnership with markets.
  • Guide the implementation & execute the global and local media guidelines, ensuring brand safety, compliance, and alignment to channel best practices.
  • Serve as primary agency interface with local partners and local digital/content vendors, ensuring scalable, consistent delivery.
  • Execute the development and coaching of audience insight briefs, ensuring segmentation and activation is guided by research and 1P data strategy.
  • Co-create the Country level omnichannel and content roadmap with the Zone Strategy & Partnership Activator, aligning with brand strategies and content plans.
  • Execute the integration of pharmacist-specific insights and content, tailoring strategies to this high-impact HCP segment.
  • Deliver on and execute the 1P data collection strategy at Country level, including consent capture, CRM tagging, and ethical data utilization for retargeting and personalization.
  • Contribute to Salesforce Effectiveness Strategy by enabling omnichannel targeting, tracking field engagement, and integrating content into rep journeys.

APPLICANTS WHO CAN START AS SOON AS POSSIBLE IS PRIORITIZED

HMO + LIFE INSURANCE UPON EMPLOYMENT

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