CRM Campaign Analyst

1 week ago

Ayala Alabang, National Capital Region, Philippines Coforge Full time ₱90,000 - ₱120,000 per year

JD - Sr. Associate

  1. Own all aspects of managing assigned end-to-end eDM insights and event campaigns, with a specific focus on events.

  2. Liaise with stakeholders to understand requirements, confirm campaign brief, and customer journey

  3. Proactively provide guidance and advice to campaign owners / requestors to shape and improve campaign approach including targeting, scheduling, audience governance considerations, content etc.

  4. Support the implementation of system enhancements and business process improvements to maximise campaign effectiveness and sales enablement

  5. Participate in UAT and BVT as required during firmwide ITS releases, CRM, marketing automation application and Microsoft upgrades.

  6. Day-to-day management of the CRM functional mailbox queries, including data requests, guidance on business processes and best practice.

  7. Manage the client facing KPMG Australia mailbox, responding, referring and actioning client requests in need.

  8. Manage the KPMG Unsubscribe functional mailbox, applying relevant publication and global unsubscribes in CRM.

  9. Work with the data governance team to facilitate data upload requests, including those from external events.

MSR

Qualification:


• Tertiary qualification in Business, Marketing, or a related field preferred


• Minimum 3–5 years' experience in CRM marketing and campaign automation


• Proven experience designing and executing lead generation and nurture programs


• Familiarity with HTML for email design troubleshooting


• Moderate to advanced proficiency in Excel (e.g., VLOOKUP, de-duplication)


• Experience with CRM platforms and campaign automation tools (e.g., Dynamics, Salesforce, Marketo, HubSpot – Dynamics preferred)


• Understanding of customer journey mapping and lifecycle marketing strategies

Experience:


• Demonstrated ability to build and execute high-quality, error-free market-facing communications


• Experience guiding stakeholders on best practice customer journey design and campaign execution


• Proven ability to analyse campaign performance data to inform design and optimisation


• Ability to manage multiple campaigns and stakeholder relationships autonomously


• Strong attention to detail and commitment to quality assurance


• Experience working in cross-functional teams including sales, product, and analytics


• Ability to troubleshoot and manipulate email templates using HTML


• Comfortable working with large datasets and performing data hygiene tasks in Excel

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