Demand Generation Copywriter

Join a High-Performance Culture That Drives Innovation and Excellence

At Vertiv, we don't just hire talent—

we cultivate leaders who drive innovation and engage teams to push the limits of what's possible. As a global leader in critical digital infrastructure, we are scaling up to meet the demands of AI, data centers, and next-gen technology—and we need bold, high-performing individuals like YOU to take us to the next level.

Why Vertiv?

• High-Performance Culture:We empower you to think big, execute with excellence, and deliver impact.Our performance-driven mindsetrewards those who challenge the status quoand drive meaningful change. Over 50 CEO Awardsare given annually to recognize top talent moving the needle forward.
• Leadership Without Limits:Leadership at Vertiv goes beyond just titles—it's about accountability, trust, and ownership. Our leaders engage and drivewith collaboration, innovation, and customer-centric thinking, setting the foundation for an action-focused culture.
• Limitless Growth & Learning:We believe in continuous development. Whether through rotational programs or high-impact projects, you'll have the opportunity to expand your expertise and grow your career.
• A Place for Everyone:Our commitment to Inclusionensures that all employee's unique strengths and perspectives are valued. Your voice matters, your growth is prioritized, and your success is celebrated.

POSITION SUMMARY:

The Demand Generation Copywriter creates content for global marketing campaigns. ​We are seeking an organized and hardworking marketing professional with strong writing skills who can produce high-quality, impactful content that drives demand and supports campaign objectives.

RESPONSIBILITIES:

• ​Developing and implementing demand generation content: Write clear, engaging, and persuasive copy for various marketing materials, including ads, emails, landing pages, social media posts, and case studies.

• ​Managing the content lifecycle: Oversee the entire process from creation and editing to approvals, publishing, auditing, and measuring performance.

• ​Curating, repurposing, and maintaining content: Ensure content is up-to-date, relevant, and effectively reused across different platforms and campaigns.

• ​Collaborating with Global and Regional Marketing and Sales teams: Work closely with these teams to ensure the content aligns with business goals and resonates with the target audience.

• Create various marketing materials, including ads, emails, landing pages, social media posts, case studies, etc.,  
  
  to support global and regional demand generation campaigns.

• Manage the entire content development workflow from concept to delivery, including timelines, task coordination, stakeholder approvals, and final output quality.

• Audit and refine content to align with Vertiv's brand voice and tone, meet legal and responsible business compliance standards, and align with marketing messaging strategies.

QUALIFICATIONS:

• Bachelor's degree in communications, Marketing, Journalism, English, or a related field.

• ​Proven experience as a copywriter or in a similar role.

• ​A strong portfolio showcasing a variety of writing samples.

• ​Excellent writing, editing, and proofreading skills.

• ​Ability to write clear, persuasive, and engaging content for different platforms (e.g., websites, social media, emails).

• ​Creativity and the ability to think outside the box.

• ​Strong research skills to understand industry trends and target audiences.

• ​Ability to work under tight deadlines and manage multiple projects simultaneously.

• ​Strong collaboration skills to work effectively with marketing, design, and other teams.

• Familiarity with content management systems (CMS) and marketing automation tools.

• ​Basic understanding of HTML and web publishing.

• ​Detail-oriented and highly organized.

• ​Strong communication and interpersonal skills.

• ​Adaptability and willingness to learn.

The successful candidate will embrace Vertiv's Core Principals & Behaviors to help execute our Strategic Priorities.OUR CORE PRINCIPALS:Safety. Integrity. Respect. Teamwork.  Diversity & Inclusion.OUR STRATEGIC PRIORITIES

• Customer Focus
• Operational Excellence
• High-Performance Culture
• Innovation
• Financial Strength

OUR BEHAVIORS

• Think Big and Execute
• Act With Urgency
• Own It
• Drive Continuous Improvement
• Promote Transparent and Open Communication
• Learn and Seek Out Development
• Foster a Customer-First Mindset
• Lead by Example