
Web Operations Specialist
1 day ago
Overview
We are seeking a highly driven and innovative Web & Digital Growth Specialist to support the rapid and sustainable expansion of our digital campaign through data-driven marketing strategies. The ideal candidate will possess a strong foundation in digital marketing, technical proficiency, and a strategic mindset geared toward measurable growth.
Key Competencies and Technical Expertise
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Technical Proficiency
Familiarity with UI/UX design principles, including user-centered design, wireframing, and usability testing, is highly desirable.
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Web Analytics
Proficient in identifying and interpreting key performance indicators from complex datasets. Experience with platforms such as Google Analytics, HubSpot, and Hotjar.
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Pay-Per-Click (PPC) Advertising
Skilled in the setup and optimization of advertising campaigns on Google and Facebook. Prior experience with programmatic advertising and other platforms is considered advantageous.
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Marketing Automation
Comprehensive understanding of marketing technology stacks, including implementation, integration, and optimization of automation tools.
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Search Engine Optimization (SEO)
Proven capability in improving website visibility and rankings through effective SEO practices.
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Content Marketing
Experience in developing or contributing to successful content marketing strategies and distribution plans.
Additional Qualifications
Candidates must possess expertise of the following areas:
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Project Management
Ability to coordinate teams, manage project timelines, and produce detailed progress reports.
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Communication Skills
Fluency in English and proficiency in both verbal and written communication with internal teams and external clients.
Core Competencies
• Deep understanding of growth hacking methodologies, including the identification of key metrics, pain points, and opportunities for business expansion.
• Familiarity with digital marketing frameworks such as AARRR (Acquisition, Activation, Retention, Referral, Revenue) and funnel optimization.
Responsibilities
• Design and implement innovative strategies to drive significant growth.
• Develop and oversee comprehensive growth marketing strategies.
• Conduct conversion rate optimization, website performance enhancements, and lead generation initiatives.
• Execute high-performing outbound and outreach campaigns.
• Manage and optimize SEO and PPC campaigns.
• Derive actionable insights by synthesizing data from multiple sources.
Work Environment
At Digital Marketing, we operate in small, agile teams where each member is accountable for the success of the company. We approach every initiative as an experiment, continuously refining our management structure and marketing tactics while upholding our core values and culture. We believe that continuous growth and progress are essential to achieving meaningful success.
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