Head of Social Media

2 days ago

Remote, Philippines OnlineJobs Full time $90,000 - $120,000 per year

Role Overview
The Head of Social Media is responsible for directing our full-spectrum social media presence—from content strategy and team coordination to founder-focused personal brand content and performance analysis. This role oversees in-house content creators (photo/video), manages our Content Distribution Specialist, and works closely with the founder to build an authentic, viral, and high-converting brand narrative across all platforms.

This position is the creative command center for our brand's voice online—bridging aesthetics, trends, performance, and storytelling into cohesive execution across Instagram, TikTok, YouTube Shorts, X, Facebook, and LinkedIn. The Head of Social Media is expected to lead both strategy and execution, ensuring our channels consistently grow in followers, engagement, and content quality.

Core Responsibilities
Social Strategy & Calendar Management
- Own the monthly and weekly social content calendar across all channels
- Develop high-level strategy for content cadence, tone, and campaign themes
- Maintain channel-specific content strategies while preserving consistent brand voice
- Lead ideation for viral hooks, trend-jacking angles, and storytelling formats

Content Team Leadership (Video, Photo, Editing)
- Direct and provide feedback to in-house photo and video editors
- Ensure all deliverables meet platform standards and brand aesthetics
- Collaborate with performance team to align creatives with campaign objectives
- Maintain a feedback loop with content team to improve engagement and retention
- Approve and/or provide feedback to content creators.

Founder Brand & Personal Content Execution
- Work directly with the founder to produce daily or weekly personal brand content
- Plan and assist in filming talking-head, lifestyle, and founder-day-in-the-life content
- Help capture behind-the-scenes, travel, and team Upgrade to see actual infonts that reinforce brand values
- Translate founder insights and voice into high-performing short-form formats

Cross-Platform Distribution & Posting Oversight
- Coordinate daily with the Content Distribution Specialist to ensure all content is posted correctly and on time across platforms
- Maintain platform-specific posting best practices (thumbnails, hashtags, captions, tags, timing)
- Approve final captions, descriptions, and title copy to align with brand tone

Performance Tracking & Optimization
- Monitor performance metrics (views, engagement, saves, shares, follows) across platforms
- Conduct weekly audits and analytics reporting, flagging wins and underperformers
- Develop and refine best practices based on content performance trends
- Ensure feedback from ads team is integrated into organic testing

Areas of Specialization
- Cross-Platform Brand Building – Designs and executes strategies that scale across TikTok, Instagram, YouTube Shorts, Facebook, LinkedIn, and X
- Content Team Leadership – Provides vision, structure, and feedback to in-house creatives and ensures final output is elite and on-brand
- Founder-Led Growth Strategy – Captures and amplifies the founder's voice to boost authenticity, virality, and connection
- Data-Driven Creative Direction – Uses insights from performance to double down on winning formats and hooks

Tools Used
- Content Planning: Notion, Google Drive, Slack
- Analytics: TikTok Creator Tools, Instagram Insights, YouTube Studio, Meta Business Suite, Google Sheets
- Content Editing & Collaboration: CapCut, Adobe Suite, Canva, Figma, Upgrade to see actual info
- Scheduling & Posting: Later, Metricool, Hootsuite, manual native uploads
- Creative Research: TikTok Trends, Instagram Reels tab, Facebook Ad Library, VidTao

Key Performance Indicators (KPIs)
- Content Volume & Consistency
- Minimum of 3 new posts per day across TikTok, Instagram, YouTube Shorts
- Weekly posting maintained across all key platforms with 95% consistency
- All scheduled content uploaded on time and without error

Engagement & Growth
- MoM follower growth targets hit across TikTok, Instagram, and YouTube
- Weekly average engagement rate maintained above 4% on key platforms
- Top 5 posts per week flagged and analyzed with learnings applied to future briefs

Creative Execution & Team Management
- All in-house content (photo/video) delivered on-time and meets quality standards
- Weekly feedback loops completed with content editors and distribution specialist
- At least 1 new creative format tested per week based on trend research

Founder Content Output
- Minimum 2–3 pieces of founder-focused content produced weekly
- Maintain backlog of evergreen founder content for use during travel or downtime
- Founder post engagement consistently exceeds baseline content by 25%+

Strategic Leadership & Reporting
- Weekly Social Performance Report delivered every Monday by EOD
- All active platforms reviewed monthly for improvement opportunities
major creative or strategic experiment launched per month

For interested applicants, please send your application through this link: Link to form: Upgrade to see actual info

  • Social Media

    2 days ago

    Remote, Philippines OnlineJobs Full time ₱900,000 - ₱1,200,000 per year

    Social Media & Content Marketing Manager (Creative Strategist) - Remote - Part-Time We're hiring a Social Media & Content Marketing Manager to lead strategy and execution across IG, FB, Pinterest, LinkedIn, and TikTok for a high-end home improvement brand. Responsibilities: * Create and execute social media and email content strategy * Manage a...

  • Social Media Manager

    2 days ago

    Remote, Philippines OnlineJobs Full time ₱300,000 - ₱600,000 per year

    Job Title: Social Media Manager & Content Creator We're looking for a proactive and creative Social Media Manager & Content Creator to join our team This role is perfect for someone who's organized, detail-oriented, and has a flair for creating engaging content. You'll play a key role in supporting our social media presence and helping maintain consistency...

  • Social Media Marketer

    2 days ago

    Remote, Philippines OnlineJobs Full time ₱30,000 - ₱50,000 per year

    We are seeking a highly motivated and creative freelance social media marketer to assist with video editing, scheduling content, and generating fresh content ideas for our clients' social media platforms. If you have a strong passion for content creation, social media trends, and strategic marketing, this could be a perfect opportunity for you to showcase...

  • Social Media

    2 days ago

    Remote, Philippines OnlineJobs Full time A$20,000 - A$50,000 per year

    We are a salon and skincare business dedicated to providing exceptional services and high-quality skincare ranges. We are looking for a creative and detail-oriented Virtual Assistant to help us build a strong online presence and support our marketing efforts. Role Purpose: To start, you'll focus on creating a rich library of visually appealing and...

  • Social Media Manager

    2 days ago

    Remote, Philippines OnlineJobs Full time ₱150,000 - ₱300,000 per year

    At VA Powerhouse, we specialize in empowering businesses with powerhouse solutions by connecting them with skilled, pre-vetted Virtual Assistants tailored to their unique needs. From real estate to healthcare, property management, and executive support—our VAs help business owners focus on growth while we handle the rest. We're expanding our in-house team...

  • Social Media Expert

    2 days ago

    Remote, Philippines OnlineJobs Full time $40,000 - $60,000 per year

    We're Hiring: Social Media Expert (Facebook, Instagram, LinkedIn) Remote | Full-Time | USA Hours | Excellent English Are you a social media pro who knows how to build buzz and drive results? We're looking for a Social Media Expert to join our dynamic team at Rare Blue Moon Marketing. What You'll Do: • Strategically set up and manage ad campaigns on...

  • Social Media Manager

    2 days ago

    Remote, Philippines OnlineJobs Full time $40,000 - $60,000 per year

    Kindly note: Only applications submitted through the link below will be considered. Messages sent here will not be entertained. Thank you Wentwood Capital is a real estate lending firm based in Miami. We are a team of rockstar A+ performers from top companies, driven by a culture of hard work and teamwork Here's a glimpse of our last company meetup in...

  • Social Media

    2 days ago

    Remote, Philippines OnlineJobs Full time ₱400,000 - ₱600,000 per year

    A top-tier international design agency is hiring an experienced specialist to run end-to-end social media campaigns for our global clients. Your Role: - Translate brand strategy into monthly content calendars and posting schedules - Craft high-impact copy (short-form captions & long-form posts) that drives engagement and SEO traffic - Design...

  • Social Media Expert

    2 days ago

    Remote, Philippines OnlineJobs Full time $40,000 - $60,000 per year

    Join our dynamic team at Roar Marketing, a fast-growing marketing firm dedicated to delivering exceptional value to our clients. As a Social Media Marketer, you will have the opportunity to shape our clients' online presence and engage with their target audiences in innovative ways. Our commitment to growth means there's ample room for advancement and...

  • Social Media Manager

    2 days ago

    Remote, Philippines OnlineJobs Full time $40,000 - $60,000 per year

    We're Hiring: Social Media Manager / Marketing Assistant (Full-Time, Remote) UK-Based Company | Long-Term Opportunity Are you creative, organized, and passionate about all things social media and digital marketing? Our UK-based team is looking for a Social Media Manager / Marketing Assistant to grow our online presence, engage with our audience, and...