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Digital Marketing Operations Lead

3 weeks ago

Work from Home, Philippines Green Collar Network Full time

Digital Marketing Operations Lead (Retail, Website, CRM, Loyalty & Conversion)

Overview

We are seeking a highly organized, detail-oriented, and execution-focused Digital Marketing Operations Lead to support and drive the day-to-day digital marketing engine. This role is responsible for owning the operational execution of digital channels that directly impact revenue, accuracy, customer engagement, and loyalty growth.

This individual will serve as the operational backbone of marketing, ensuring that websites, menus, email, SMS, loyalty programs, and in-store digital assets are accurate, compliant, timely, and optimized for conversion. The ideal candidate is process-driven, proactive, and thrives in a fast-paced retail and e-commerce environment.

Core Responsibilities:

Digital & E-Commerce Operations

  • Own daily website and Dutchie menu audits, including product accuracy and promotions.
  • Manage digital promotional banners and on-site merchandising updates
  • Maintain accuracy across menu boards and in-store digital screens
  • Support digital execution for new store openings, soft opens, and media days

Email, SMS & CRM Execution

  • Build and deploy email campaigns for The Garden and King City Gardens
  • Execute SMS campaigns in alignment with provided strategy and compliance requirements
  • Maintain CRM and marketing databases, ensuring accurate and up-to-date customer data
  • Assist in the creation and execution of automated flows, segmented campaigns, and triggered messaging

Loyalty Program Operations

  • Manage loyalty sign-up and enrollment campaign material
  • Execute welcome flows and ongoing loyalty communications
  • Monitor performance and optimize campaigns based on redemption, engagement, and visit frequency

Reporting & Performance Tracking

  • Prepare weekly KPI reporting, including traffic, CTR, redemptions, loyalty trends, and campaign performance
  • Assist in collecting, organizing, and analyzing marketing data to support decision-making
  • Maintain organized documentation of campaigns, results, and operational workflows

In-Store Marketing & Asset Deployment

  • Coordinate printed signage and promotional materials
  • Manage graphic uploads and digital asset deployment across platforms
  • Ensure timely delivery and accurate execution of marketing materials across retail locations

Project & Vendor Coordination

  • Collaborate with internal teams (retail, sales, production) to execute marketing initiatives on time
  • Monitor timelines and proactively identify and resolve execution gaps
  • Coordinate with external vendors and suppliers for production, printing, and delivery of marketing materials
  • Ensure vendor quality standards, timelines, and cost-effectiveness

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or a related field (or equivalent hands-on experience)
  • Proven experience as an execution-focused marketing professional in a task-driven environment
  • Strong organizational and multitasking skills with exceptional attention to detail
  • Proficiency in Microsoft Office Suite; familiarity with CRM, email, and SMS platforms preferred
  • Strong written and verbal communication skills
  • Ability to work independently while collaborating cross-functionally
  • Basic understanding of marketing principles, retail operations, and digital performance metrics

Job Type: Full-time

Pay: Php80, Php88,000.00 per month

Benefits:

  • Paid training
  • Work from home

Work Location: Remote