Graphic Designer

2 days ago

Cebu City, Philippines Cobden & Carter International Full time

Responsibilities:

  • Advertisement Design: Create visually compelling digital advertisements (static and animated banners, social media ads, display ads, and retargeting creatives) tailored to the unique voice and objectives of each company brand.
  • Web Page Graphics: Design engaging web page elements (hero images, promotional banners, landing page visuals, icons, and supporting graphics) that drive conversions and enhance the user experience.
  • Documents and display: design clear and engaging layouts for email campaigns, product brochures, invitations, event booths, print ads and other marketing communication collateral.
  • Brand Consistency: Ensure all designs align with individual brand guidelines while leveraging shared resources for efficiency and consistency across company portfolio.
  • Collaboration: Work closely with copywriters, motion specialists, and web/UX teams to deliver cohesive creative solutions for campaigns, promotions, and product launches.
  • Template Creation: Develop and maintain reusable design templates for ads and web components to streamline campaign production and support rapid iteration, working closely with the UX team and the in-house Figma based gravity design system.
  • Optimization: Adapt and optimize graphics for various platforms (desktop, mobile, social channels) and formats, ensuring fast load times and accessibility compliance (WCAG).
  • Ability to balance creative innovation with brand consistency and rapid iteration for A/B testing.

Requirements:

  • Minimum of 5+ years relevant experience.
  •  Demonstrated experience designing high-impact digital ads and web page graphics for multiple brands or clients.
  • Proficient in Adobe Creative Suite (Photoshop, Illustrator, XD), Figma, and other relevant web design tools.
  •  Strong understanding of responsive design, web best practices, and the latest trends in digital advertising and web aesthetics.
  • Ability to deliver pixel-perfect designs that are visually consistent and conversion-focused.
  • Excellent communication skills and experience working in cross-functional creative teams.
  • Ability to manage multiple projects simultaneously and meet tight deadlines.
  • Experience with basic animation for web ads (using tools like After Effects or Lottie).
  • Familiarity with A/B testing principles and data-driven design optimization.
  • Understanding of basic HTML/CSS for effective collaboration with developers.
  • Proven track record of success in crafting compelling copy for advertising or marketing campaigns.
  • Knowledge of marketing channels and formats is required (e.g. Facebook, LinkedIn, YouTube, display ads, Google Ads, landing pages, etc.)

Work Setup: Hybrid

Schedule: Mid-shift

Location: Cebu

By applying, you give consent to collect, store, and/or process personal and/or sensitive information for recruitment and employment, may it be internal to Cobden & Carter International and/or to its clients.

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