Head of Brand Marketing

2 months ago

Makati, Philippines Recooty Full time

Head of Brand Marketing

Job Description

Role Objective

  • To nurture the organization's deep understanding of the Ellana Customer and share lessons learned organization wide
  • To co-develop brand and marketing strategies that drives ideal customers to sales points, thus enabling the company to achieve its growth and sales objectives
  • To execute on strategies by effectively managing resources to achieve impactful returns

Description of Responsibilities

  • Co-develop the brand marketing strategy for the company and translate it into tactics for customer touch points particularly: Social Media, Blog, CRM and Loyalty Program
  • Effectively manage the team that conceptualizes and delivers communications for brand objectives, advertising objectives and internal brand communications
  • Review all assets and initatives to ensure it is aligned to brand standards
  • Take the lead on total company brand marketing initiatives integrating all touch points effectively
  • Report on metrics, project progress, lessons learned and recommendations
  • Abide by the same internal systems, procedures and policies as all team members
  • Contribute to corporate branding efforts
  • And other related tasks as needed

Skills Required: 

  • Bachelor’s degree in business, marketing, communications, or related field.
  • Experience in marketing and running a marketing team.
  • Proven marketing campaign experience.
  • Effective time management skills and the ability to multitask.
  • Attention to detail.
  • Proven ability to manage budgets.
  • Professional and proactive work ethic.
  • High competence in project and stakeholder management.
  • Excellent interpersonal, written and oral communication skills.
  • Experience with digital marketing forms such as social media marketing and content marketing.
  • Proficient in GSuite
  • Deep understanding of digital marketing platforms
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