Head of Brand Marketing
4 weeks ago
Head of Brand Marketing
Job Description
Role Objective
- To nurture the organization's deep understanding of the Ellana Customer and share lessons learned organization wide
- To co-develop brand and marketing strategies that drives ideal customers to sales points, thus enabling the company to achieve its growth and sales objectives
- To execute on strategies by effectively managing resources to achieve impactful returns
Description of Responsibilities
- Co-develop the brand marketing strategy for the company and translate it into tactics for customer touch points particularly: Social Media, Blog, CRM and Loyalty Program
- Effectively manage the team that conceptualizes and delivers communications for brand objectives, advertising objectives and internal brand communications
- Review all assets and initatives to ensure it is aligned to brand standards
- Take the lead on total company brand marketing initiatives integrating all touch points effectively
- Report on metrics, project progress, lessons learned and recommendations
- Abide by the same internal systems, procedures and policies as all team members
- Contribute to corporate branding efforts
- And other related tasks as needed
Skills Required:
- Bachelor’s degree in business, marketing, communications, or related field.
- Experience in marketing and running a marketing team.
- Proven marketing campaign experience.
- Effective time management skills and the ability to multitask.
- Attention to detail.
- Proven ability to manage budgets.
- Professional and proactive work ethic.
- High competence in project and stakeholder management.
- Excellent interpersonal, written and oral communication skills.
- Experience with digital marketing forms such as social media marketing and content marketing.
- Proficient in GSuite
- Deep understanding of digital marketing platforms
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