Brand Development Specialist

7 days ago


Makati City, National Capital Region, Philippines Nestlé SA Full time
Key Responsibilities
  1. Develop Strategic Brand Positioning: Define the brand's unique value proposition, target audience, and key messaging through market research and consumer insights.
  2. Collaborate on Product Development: Work closely with cross-functional teams to develop new product offerings that align with the brand strategy.
  3. Execute Effective Marketing Campaigns: Plan and execute marketing campaigns to drive brand awareness, engagement, and sales.
  4. Maintain Consistent Brand Messaging: Develop and maintain consistent brand messaging across all communication channels.
  5. Analyze Market Trends: Analyze market trends, competitor activities, and consumer behavior to identify opportunities and threats.
  6. Manage Resources Effectively: Manage resources to achieve optimal resource allocation and maximize return on investment.
  7. Collaborate with Internal Teams: Work closely with sales, supply chain, and finance teams to ensure alignment and successful execution of brand strategies.
  8. Evaluate Brand Performance: Monitor and analyze key performance indicators to evaluate the effectiveness of brand strategies.


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