Chief Marketing Officer

7 days ago

Rizal, Philippines beBeeMarketing Full time $80,000 - $150,000
Job Summary

We are seeking a seasoned Chief Marketing Officer to lead our growth strategy and drive awareness, demand, and customer loyalty. This role combines strategic leadership with hands-on execution, ensuring that campaigns, messaging, and brand presence directly contribute to business growth.

About the Role

The successful candidate will be responsible for building and leading a high-impact marketing function that drives brand visibility, demand generation, and customer engagement. As the marketing lead, you will be the voice of the brand in the market, shaping its positioning while aligning closely with business development and product teams.

Purpose of the Role

To lead and scale our marketing function, driving brand visibility, demand generation, and customer engagement to accelerate our SaaS growth journey across Australia and global markets.

Key Responsibilities
  • Design & Execute Growth Roadmap – Build a marketing strategy aligned to growth, retention, and revenue objectives.
  • Lead & Inspire – Mentor a small, agile team, fostering creativity, accountability, and high performance.
  • Brand Positioning – Own messaging and thought leadership to differentiate us in the SaaS market.
  • Demand Generation – Scale inbound and outbound acquisition via SEO, SEM, paid campaigns, social, and email marketing.
  • Pipeline Alignment – Partner with business development to strengthen lead generation, nurturing, and conversion.
  • Customer Advocacy – Develop case studies, communities, and advocacy programs to showcase client success.
  • Data & ROI – Define KPIs, track ROI, and refine strategies through a data-first approach.
Requirements

Must-Haves

  • 5+ years of B2B marketing experience, including 3+ years in a SaaS leadership role.
  • Proven track record in scaling demand generation and digital growth.
  • Strong leadership with experience managing small, high-impact teams.
  • Strategic yet hands-on—comfortable executing campaigns while driving vision.
  • Exceptional communicator and storyteller, simplifying complex SaaS products into compelling narratives.
  • Data-driven mindset with expertise in HubSpot, Salesforce, Google Analytics, and related tools.
Preferred
  • Background in analytics, BI, or data-focused SaaS.
  • Knowledge of the Australian SaaS market and experience scaling globally.
  • Experience in building customer advocacy or thought leadership programs.

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