Senior Marketing Professional

1 week ago

Cebu City, Central Visayas, Philippines beBeeMarketing Full time $1,000 - $12,000
Marketing Role Overview

We are seeking a highly skilled Marketing Specialist to join our team and support our firm's marketing efforts. The successful candidate will be responsible for developing and managing a comprehensive marketing strategy that aligns with our business goals.

Key Responsibilities:
  • Develop and Manage Marketing Calendars

Create and maintain weekly, monthly, and quarterly marketing calendars outlining content, campaigns, events, and deadlines.

Success Metric: Maintain a detailed, rolling 3-month marketing calendar updated by the 15th of each month reflecting all scheduled content, deadlines, and responsible parties.

Develop and Repurpose Marketing Content

Create new digital and print marketing materials and repurpose existing content for blog posts, monthly newsletters, digital ads, flyers, books, videos, webinars, email campaigns, and website updates.

Success Metric:

  • Transform attorney-generated content into marketing assets each month:
    • 8 social media posts per platform
    • 5 short videos
    • 2 digital ads
    • 1 flyer
    • 1 email campaign
  • Refresh and repurpose 2 pieces of older content each month
Coordinate Events and Speaking Engagements

Organize and promote in-person events such as speaking engagements, educational webinars, and networking meetings.

Success Metric:

  • Schedule and coordinate 3 in-person events per quarter
  • Schedule 10 networking opportunities per quarter
  • Create digital and physical invitations for all events 4 weeks in advance
  • Achieve 75% attendance rate and track post-event conversions or referrals to measure effectiveness
Maintain Brand Consistency and Compliance

Lead quarterly meetings with firm staff and external vendors to ensure brand consistency across all marketing channels.

Success Metric:

  • Approve graphics, posts, blogs, and SEO ads created by third parties within 3 business days to ensure alignment with brand
  • Zero flagged violations from social media platforms related to content
  • Submit a report highlighting key takeaways and action items within 48 hours of each hosted meeting
Conduct Market Research and Competitive Analysis

Research legal industry trends, prospect client behavior, and track competitor data points to generate insights and identify new opportunities for outreach and growth.

Success Metric:

  • Prepare one market research or competitor analysis report each quarter including at least two actionable insights to guide content and campaign strategies
  • Identify and implement 3 new strategies each week

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