Marketing Professional

16 hours ago

Cebu City, Central Visayas, Philippines beBeeInfluencer Full time ₱4,000 - ₱8,000
Job Overview

We are looking for a highly skilled marketing professional to fill the role of Influencer Marketing Specialist. The ideal candidate will have experience in developing and implementing successful influencer marketing strategies, as well as a strong understanding of social media platforms and digital marketing trends.

This position requires a results-driven individual who can create engaging content, build strong relationships with influencers and brands, and analyze campaign performance to optimize future initiatives.

The successful candidate will be responsible for developing and executing influencer marketing plans that align with overall marketing objectives, identifying and engaging with influencers who resonate with our target audience, and cultivating partnerships with brands and agencies.

A strong analytical mind and excellent communication skills are essential for this role, as is the ability to interpret performance data and translate insights into actionable strategies.

In addition to these key responsibilities, the Influencer Marketing Specialist will also be responsible for ensuring quality control over influencer content, providing creative direction, and reviewing campaign deliverables.

Key Responsibilities
  • Develop Strategies: Create influencer marketing plans that align with overall marketing objectives and measurable KPIs.
  • Source Talent: Identify and engage influencers who resonate with our target audience and campaign goals.
  • Build Partnerships: Cultivate and maintain strong, professional relationships with influencers, agencies, and brand partners.
  • Oversee Campaigns: Manage campaign timelines, content creation, and deliverables in collaboration with influencers and the marketing team.
  • Ensure Quality: Provide creative direction and review influencer content to ensure it aligns with brand identity and campaign messaging.
  • Analyze & Report: Use analytics tools to measure performance, generate reports, and optimize future marketing initiatives.
Requirements
  • At least 1 year of proven experience in influencer marketing, with a solid background in broader marketing campaigns.
  • Exceptional relationship-building, negotiation, and communication skills.
  • In-depth understanding of social media platforms, influencer trends, digital marketing strategies, and audience engagement tactics.
  • Strong analytical skills with the ability to interpret performance data and translate insights into actionable strategies.

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