Digital Advertising Strategist

1 month ago


Paranaque City, Calabarzon, Philippines Ascend Innovation Technology Corporation Full time

We are seeking a highly skilled Digital Advertising Strategist to manage and optimize our social media advertising campaigns. The ideal candidate will have a deep understanding of Facebook's advertising platform and a proven track record of driving measurable results through targeted ads.

Key Responsibilities:
  • Campaign Management: Create, launch, and manage Facebook ad campaigns across Facebook, Instagram, and Messenger.
  • Strategy Development: Develop and implement advertising strategies to meet business objectives, including brand awareness, lead generation, and sales conversions.
  • Audience Targeting: Identify and analyze target audiences using Facebook's audience insights and other tools.
  • Ad Creative: Collaborate with design and content teams to develop compelling ad creatives.
  • Performance Monitoring: Track and analyze campaign performance metrics such as click-through rates, conversion rates, and return on ad spend.
  • A/B Testing: Conduct A/B tests to determine the most effective ad variations.
  • Budget Management: Monitor and manage advertising budgets to ensure efficient spending.
  • Reporting: Prepare regular reports on campaign performance, providing insights for future campaigns.

The ideal candidate should have a minimum of 2-3 years experience in online advertising, preferably with experience delivering high-performing ads that attract new users.

We estimate the salary for this position to be around $80,000 - $110,000 per year, depending on qualifications and experience.



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