Digital Marketing Strategist for Ascend Innovation Technology Corporation
17 hours ago
We are seeking a highly skilled and results-driven Digital Marketing Strategist to manage and optimize our social media advertising campaigns. As a key member of our team, you will be responsible for developing strategies, analyzing campaign performance, and ensuring that our ads reach the right audience effectively.
Key Responsibilities:- Campaign Management: Create, launch, and manage Facebook ad campaigns across Facebook, Instagram, and Messenger. This includes setting up ad groups, targeting options, and budgets.
- Strategy Development: Develop and implement advertising strategies to meet business objectives, including brand awareness, lead generation, and sales conversions.
- Audience Targeting: Identify and analyze target audiences using Facebook's audience insights and other tools. Create custom audiences and lookalike audiences to maximize ad performance.
- Ad Creative: Collaborate with design and content teams to develop compelling ad creatives, including images, videos, and copy that align with campaign goals.
- Performance Monitoring: Track and analyze campaign performance metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Make data-driven decisions to optimize ad performance.
- A/B Testing: Conduct A/B tests to determine the most effective ad variations, including headlines, images, and calls to action.
- Budget Management: Monitor and manage advertising budgets, ensuring that spending is efficient and aligned with campaign objectives.
- Reporting: Prepare regular reports on campaign performance, providing insights and recommendations for future campaigns.
- Stay Updated: Keep abreast of the latest trends, tools, and best practices in Facebook advertising and digital marketing.
- A minimum of 2- years experience in online advertising.
- Preferably with experience delivering high-performing ads that attract new users, ensuring campaigns meet our key performance indicators (KPIs).
- Excellent analytical and critical thinking skills.
The ideal candidate will have a deep understanding of Facebook's advertising platform and a proven track record of driving measurable results through targeted ads. You will work closely with our cross-functional team to develop and execute effective digital marketing strategies.
In this role, you will have the opportunity to work on exciting projects, collaborate with talented professionals, and contribute to the growth and success of our company.
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