Social Media Advertising Specialist

9 hours ago

Pasay, National Capital Region, Philippines beBeeDigitalMarketing Full time $60,000 - $85,000
Job Summary

We are seeking a seasoned Digital Marketing Specialist to lead our social media advertising campaigns. If you have extensive experience managing paid social media campaigns across multiple platforms and possess strong analytical skills, we encourage you to apply for this exciting opportunity.

About the Role

This position involves strategizing, executing, and managing social media advertising campaigns. The ideal candidate will be responsible for devising ad copy, selecting targeting options, launching campaigns, and monitoring performance. They will also analyze campaign data to determine insights, trends, and areas for optimization. Additionally, they will optimize campaigns to maximize ROI by adjusting targeting, ad creative, bid amounts, and landing pages.

Key Responsibilities
  • Campaign Strategist: Develop, execute, and manage social media advertising campaigns, creating ad copy, selecting targeting options, launching campaigns, and monitoring performance.
  • Data Analyst: Analyze campaign data to determine insights, trends, and areas for optimization.
  • Optimization Specialist: Optimize campaigns to maximize ROI by adjusting targeting, ad creative, bid amounts, and landing pages.
  • Creative Collaborator: Work with the creative team to develop ad creatives and landing pages suitable for social media advertising.
  • Industry Enthusiast: Stay up-to-date with industry trends and apply them in campaigns where applicable.
Requirements
  • Extensive experience managing paid social media campaigns across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Ability to collaborate with creative teams to develop compelling ad creatives and landing pages.
  • Proficient in using social media advertising platforms, analytics tools, and project management software.
  • Excellent communication skills and proactive approach to managing client expectations and relationships.
  • Ability to stay updated with industry trends and adapt strategies accordingly.
Preferred Candidate
  • Demonstrates a genuine interest in their work, reflected in the quality of output.
  • Ensures tasks are completed as promised, without unnecessary delays.
  • Maintains clear and prompt communication with project managers and teammates.
  • Brings a can-do spirit to work, fostering a supportive and upbeat team environment.
  • Works closely with cross-functional teams, including designers and project managers.
  • Commits to personal and professional development, staying updated with industry trends.

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