Digital Marketing Lead

4 days ago


Mandaluyong City, National Capital Region, Philippines Potato Corner Full time
About the Opportunity

We are looking for a Digital Marketing Lead to join our team and take charge of our digital marketing efforts. This role will be responsible for developing and executing digital marketing plans to increase brand visibility, transaction count, and sales.

Responsibilities
  • Develop and execute digital marketing plans to increase brand visibility, transaction count, and sales.
  • Collaborate with cross-functional teams to optimize guest experiences and ensure brand consistency across all platforms.
  • Manage digital channel partnerships and oversee the performance of digital channels.
  • Monitor and analyze data to inform strategy adjustments.
  • Identify opportunities to improve the digital guest journey and increase conversion rates through ongoing optimization and innovation.
Requirements
  • At least 3+ years of experience in brand management, digital marketing, or event marketing.
  • Proven track record of successfully managing digital channels and/or special events.
  • Strong strategic thinking with the ability to execute plans that drive business growth and enhance guest engagement.
  • Excellent project management skills with experience in managing cross-functional teams and resources.
  • Proficiency in analytics tools, digital marketing platforms, and Microsoft Office (Excel, PowerPoint).
  • Exceptional communication, presentation, and interpersonal skills.

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