Marketing Campaign Specialist
2 days ago
We are seeking a skilled Marketing Campaign Specialist to join our team. The ideal candidate will be responsible for executing multi-channel campaigns, managing content creation, and supporting marketing operations.
- Assist in developing and implementing marketing strategies across various channels, including email, social media, paid ads, and web.
- Build and schedule email campaigns using marketing automation tools.
- Support lead generation efforts and contribute to pipeline growth in alignment with sales goals.
- Draft, edit, and publish high-quality content, including blogs, emails, landing pages, and social media posts.
- Manage and grow our social presence on platforms like LinkedIn, by creating and scheduling engaging content.
- Conduct keyword research and optimize content to enhance search rankings.
- Collaborate with the marketing team to set up, monitor, and optimize LinkedIn and Google Ads campaigns.
- Analyze campaign performance, provide insights, and propose improvements to enhance ROI.
- Compile and organize marketing data to inform strategy and drive decision-making.
- 1–3 years of experience in marketing coordination, preferably in SaaS or associations.
- Proficiency in email marketing tools and marketing automation software.
- Familiarity with CMS platforms (e.g., WordPress, Webflow) or basic HTML skills.
- Experience managing social media platforms, especially LinkedIn.
- Working knowledge of SEO tools (e.g., Google Analytics, SEMrush, Ahrefs).
- Familiarity with paid media platforms like LinkedIn Ads and Google Ads.
- Comfortable using Zoom for webinars or virtual events.
- Basic skills in data analysis and reporting.
- Fully fluent in English.
- Opportunities for growth and advancement in a fast-paced and collaborative environment.
- Flexible work arrangements with 100% work-from-anywhere flexibility.
- A competitive salary package and comprehensive benefits.
- A warm and friendly company culture that values employee well-being.
- Ability to work U.S. business hours (Pacific Time, Central Time, or Eastern Time).
- Strong analytical mindset, with the ability to interpret data and refine strategies.
- Willingness to learn and grow, taking initiative to improve processes and outcomes.
- Intellectual curiosity and resourcefulness.
- Professionalism and excellent communication skills.
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