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Digital Messaging Expert

1 week ago

Makati City, National Capital Region, Philippines Dentsu Aegis Network Full time

The role of Digital Messaging Expert within Dentsu Aegis Network involves managing teams responsible for creating and executing email, SMS, and mobile push services. As a subject matter expert on digital messaging technologies, this individual will oversee resources, technologies, and scope.

Key Responsibilities:

  1. Developing complex and customised HTML email/SMS/mobile push code that adheres to industry best practices and brand guidelines.
  2. Performing quality checks and scripting for dynamic content, personalisation and segmentation.
  3. Managing HTML content and related assets within clients' email/SMS/mobile push platforms.
  4. Contributing to new business development and RFP responses as needed.
  5. Collaborating with other internal team leads to handle escalations and problems that arise.
  6. Writing technical documentation and establishing processes as required.
  7. Maintaining knowledge of industry standards, innovations, and new best practices in email/SMS/mobile push marketing.
  8. Supporting Lead Developers and other internal team leaders to manage escalations and resolve issues.
  9. Ensuring quality of work and accuracy by addressing, modifying, and rolling out SOP and QA procedures.