
Marketing Automation Specialist
1 day ago
We are seeking an experienced Marketing Automation Specialist to lead and optimize our marketing automation initiatives across the organization. This role will be responsible for planning, executing, and enhancing automated marketing campaigns. The ideal candidate will ensure seamless data flow between platforms, drive lead nurturing programs, and collaborate closely with marketing and sales teams to deliver measurable impact.
Your Key Responsibilities- You will plan, execute, and optimize marketing automation campaigns, manage Eloqua workflows, segmentation, lead scoring, and nurturing programs.
- You will ensure smooth integration and data alignment between Eloqua and Salesforce for marketing activities, monitor key automation and campaign performance metrics, providing actionable insights and reports.
- You will collaborate with content, design, and sales teams to deliver consistent and impactful communications.
- You will maintain database health, compliance, and best practices for email and marketing automation, research trends, new tools, and best practices in marketing automation to drive continuous improvement.
- You will ensure compliance with applicable external and internal regulations, procedures, and guidelines.
- You hold a bachelor's degree.
- 5 years of experience in marketing automation, CRM, or digital marketing.
- Hands-on experience with Oracle Eloqua (certification is a plus). Familiarity with Salesforce (preferably Marketing and/or Sales Cloud).
- Knowledge of campaign performance analysis and marketing KPIs.
- Strong understanding of data-driven marketing, lead nurturing, and customer journey mapping.
- Excellent project management and organizational skills, with the ability to handle multiple initiatives simultaneously.
- Proactive, analytical, and results-driven mindset with strong communication skills.
We pride ourselves on offering a holistic range of competitive benefit programs to support your financial, physical and mental wellbeing and personal development. We offer employer-sponsored medical plan, group term life insurance, hospitalization insurance, leave programs, annual rice allowance, SSS, HDMF, and Philhealth coverage.
Company CultureWe are a global technology leader in electrification, powering a sustainable energy future through innovative power grid technologies with digital at the core. Over three billion people depend on our technologies to power their daily lives. We welcome you to apply today.
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