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Trade Marketing Lead

1 week ago

Cebu City, Central Visayas, Philippines JT International (Philippines), Inc. Full time

JT International (Philippines), Inc. is seeking a highly experienced Trade Marketing Lead to join our team.

Main Responsibilities:
  • Activation Strategy: Assist in creating marketing plans for assigned zones, analyzing data and trends to identify opportunities and developing action plans to increase brand awareness and customer loyalty.
  • Campaign Development: Support the creation of consumer campaigns, including product launches and visibility initiatives, working closely with third-party agencies to ensure high-quality output.
  • Program Management: Oversee deployment and implementation of activations, managing budgets and resources efficiently and providing guidance to key outlet owners and managers.
  • Campaign Monitoring: Continuously monitor and evaluate campaign effectiveness, feeding data into strategic reviews and informing future marketing decisions.

Requirements:

  • Bachelor's Degree graduate in Marketing, Business, Communications, or Psychology/Behavioral Sciences related courses.
  • At least 2 years of experience in Marketing, Trade/Channel Marketing, Consumer Engagement, Brand Activation, ideally with experience either in the HRC/Leisure channel itself or with brands with a significant presence in this channel.
  • Good communication skills - Oral and Written (English, Filipino), or local dialects is a plus.
  • Strong understanding of TPA execution of control & compliance.
  • Adept with MS Office (Word, Excel & PowerPoint).
  • High sense of ownership, accountability, and entrepreneurial skills.
  • Adaptable, flexible, and open to change.