Trade Marketing Specialist
4 days ago
Job Summary:
Responsible for implementing programs and activities across trade channels
intended for Pet Food Business - BPI – Commercial Feeds.
Duties and Responsibilities:
- Develops territory trade marketing initiatives, such as promotions, merchandising, and grassroots research activities, aligned with the overall strategic direction of the company;
- Ensures effective and efficient utilization of merchandising materials deployed in the area, and ensures quality of materials according to the set standards;
- Monitors effectiveness of implemented promotions and merchandising activities, and constantly assesses appropriateness with considerations in location and time/period;
- Accountable for maintaining high visibility of products and marketing collaterals;
- Coordinates with the Sales team, and collaborates with IFMC/BPI support groups to ensure effective execution of approved marketing programs/activities;
- Performs market research and analysis to update industry information as an aide to strategy formulation;
- Actively participates in the conceptualization of marketing plans and programs;
- Prepares and recommends for approval programs, budgets, and deployment of promotions and activities;
- Ensures that marketing activities are successfully carried out, either company-run or via a 3rd Party Agency;
- Coordinates with manpower, merchandising, agencies, and other channels for delivery/deployment of merchandising materials and promotional items for various activities;
- Submits on-time progress reports to GM Pet Food Business;
- Performs other duties that may be assigned by superiors.
Key Qualifications:
Education: College graduate, Marketing or any Business related course
Experience: At least 1-year experience in the animal industry or FMCG;
Special Skills: Good oral and written skills, computer literate and knowledgeable in Microsoft Office programs, good driving skills (active driver's license).
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