Global Freight Marketing Specialist

3 days ago

San Juan, National Capital Region, Philippines beBeeLogistics Full time ₱300,000 - ₱480,000
Freight Forwarding Social Media Expert

We are seeking a skilled professional to manage the entire social media presence of our freight forwarding client. The specialist will create, curate, and publish high-quality content to strengthen brand positioning, attract new shippers/importers/exporters, and support client acquisition goals.

The role requires creativity, industry awareness, and an understanding of how to make complex freight forwarding services accessible and engaging to potential customers.

Key Responsibilities
  • Develop a social media strategy aligned with the freight company's brand and sales objectives.
  • Build a content calendar focused on client acquisition, thought leadership, and brand trust.
  • Identify the right channels (LinkedIn, Facebook, Instagram, Twitter/X, and industry groups).
Content Creation & Execution
  • Create and post engaging social content: industry updates, service highlights, case studies, client testimonials, infographics, and videos.
  • Translate freight forwarding expertise (e.g., customs clearance, import/export compliance, shipment tracking) into easy-to-digest posts for potential clients.
  • Use storytelling to highlight the company's success, client wins, and service reliability.
Engagement & Community Management
  • Actively engage with followers, prospective clients, and industry leaders online.
  • Monitor mentions, comments, and direct inquiries; ensure timely responses.
  • Participate in logistics-related conversations, LinkedIn groups, and communities to improve brand visibility.
Analytics & Optimization
  • Track performance across platforms: impressions, engagement, reach, and conversions.
  • Provide monthly reports to the client's leadership and management team on campaign performance.
  • Optimize posting schedule, formats, and messaging based on analytics.
Qualifications
  • Bachelor's degree in Marketing, Communications, or related field.
  • 2+ years of social media experience (B2B preferred).
  • Freight forwarding, logistics, or supply chain knowledge highly desirable.
  • Proficiency in tools such as LinkedIn Campaign Manager, Canva, Buffer/Hootsuite.
  • Excellent copywriting and visual storytelling skills.
  • Strong organizational skills and ability to manage multiple content streams.

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