Digital Marketing Strategist
6 days ago
Job Overview
Publicis Groupe is seeking a highly motivated and results-driven Affiliate Marketing Specialist to join our growing e-commerce team. The ideal candidate will be responsible for managing and expanding affiliate marketing programs for leading FMCG Clients, building strong relationships with affiliates, optimizing campaigns, and driving revenue growth through best practices and performance insights.
Affiliate Program Management:
- Oversee and optimize affiliate marketing programs, including recruiting new affiliates, negotiating commission levels and other perks, and guiding their efforts.
- Develop and manage relationships with affiliates to drive mutually beneficial collaborations.
- Monitor affiliate performance, ensuring that affiliates meet agreed-upon sales targets and follow agreed-upon brand guidelines.
Affiliate Recruitment:
- Proactively search for and recruit new affiliates that align with the company's target audience and business goals.
Reporting & Analytics:
- Monitor and report on affiliate performance metrics, including content views, clicks, engagement, conversions, revenue, and ROAS.
Payment & Compliance:
- Ensure timely and accurate compensation based on agreed terms.
- Comply with affiliate program policies, legal standards, and industry best practices.
Required Qualifications:
- Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience).
- Proven experience in affiliate marketing, digital marketing, or e-commerce (typically 2+ years).
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