Digital Marketing Strategist

4 days ago


Makati City, National Capital Region, Philippines ShipNow Information Technology Full time
Job Description

The Digital Marketing Strategist will play a key role in developing and implementing top-notch digital marketing strategies that maximize performance. This includes designing ad campaigns with clear KPIs, handling bids, budgets, audiences, and targeting settings.

The ideal candidate will have a strong understanding of branding, ensuring the organization's brand and identity is adhered to in campaigns and communication channels. They will also conduct market research to stay updated on industry trends and competitor best practices.

This role requires minimum 2 years' experience defining, implementing, and optimizing digital marketing strategies and campaigns that contribute to the bottom line, tracking return on investment and campaign performance. Additionally, they should be proficient in using SEO tools, various marketing platforms, and channels such as Google Analytics, social media (Facebook, Instagram, LinkedIn), web development, digital and email marketing, Adobe Creative Cloud, Amazon, Google Ads, and Microsoft Bing.

Key Responsibilities
  • Develop and implement digital marketing strategies that drive traffic, engagement, acquisition, and top-line sales.
  • Manage ad campaigns, including bid management, budget optimization, audience targeting, and channel selection.
  • Conduct market research to stay up-to-date on industry trends and competitor best practices.
  • Monitor and measure marketing campaigns to ensure they are cost-effective and aligned with business objectives.


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