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Digital Marketing Strategist

2 weeks ago

Makati City, National Capital Region, Philippines ShipNow Information Technology Full time
Job Description

We are seeking a highly skilled Digital Marketing Strategist to join our team at ShipNow Information Technology. As a key member of our marketing department, you will be responsible for developing and implementing top-notch digital marketing strategies that maximize performance.

Your primary focus will be on managing ad campaigns with clear KPIs, handling bids, budgets, audiences, and targeting settings. You will design and implement effective digital marketing plans in line with consumer, product, distribution, and Group brand objectives and business targets.

You will deliver a range of digital and offline advertising and marketing activities, including email, SMS, event, social media, and content marketing. Fluency in utilizing data and analytics to track campaign performance, optimize campaign performance, and conversion in real time is required. You will also report on key performance indicators ensuring targets are achieved.

A strong understanding of branding ensures that the organization's brand and identity is adhered to in campaigns and in all communication channels. Conducting market research to stay updated on industry trends and competitor best practices is essential, along with managing monthly KPI reporting for paid media aligned with marketing plans.