
Digital Marketing Strategist
2 weeks ago
As a key member of our team, you will play a pivotal role in driving affiliate marketing success through strategic partnerships and influencer collaborations on TikTok. Your primary objective will be to develop and manage impactful campaigns that foster engagement, drive revenue growth, and align with brand objectives.
Key responsibilities include:
- Affiliate Program Development:
- Lead the creation and execution of TikTok affiliate programs, focusing on maximizing ROI and partner value
- Collaborate with influencers and content creators to design and promote affiliate links, ensuring seamless integration with TikTok trends
- Identify, onboard, and nurture relationships with new TikTok influencers and affiliate partners
- Campaign Optimization & Analysis:
- Develop and implement data-driven strategies for driving affiliate sales through TikTok
- Continuously monitor and analyze campaign performance (e.g., clicks, conversions, sales) to optimize efforts and deliver results
- Provide actionable insights and recommendations to improve affiliate content performance and increase ROI
- Cross-Functional Collaboration:
- Work closely with internal teams (Marketing, Content, Creative) to ensure cohesive TikTok affiliate content aligns with brand goals and resonates with target audiences
- Partner with internal stakeholders to create compelling marketing materials, including tracking links, promo codes, and banners for TikTok Campaigns
- Data-Driven Reporting:
- Track, report, and analyze key performance indicators (KPIs) to evaluate affiliate program success
- Deliver regular reports on campaign performance, influencer engagement, and affiliate revenue
- Utilize data to identify trends and opportunities for program growth
- Compliance & Best Practices:
- Ensure all affiliate content adheres to TikTok's community guidelines and legal requirements (disclosure, branding, etc.)
- Stay updated with evolving platform rules and affiliate marketing trends
The ideal candidate will possess the following qualifications and skills:
- Education:
- Bachelor's Degree in Marketing, Communications, or a related field
- Experience:
- 2-3 years of experience in Affiliate Marketing, Influencer Marketing, or Digital Marketing (preferably with a focus on TikTok or Social Media Platforms)
- Required Skills:
- Expertise in TikTok's Platform and Trends, including how to Leverage Influencers for Affiliate Marketing
- Ability to Analyze Data and make informed decisions based on Key Metrics
- Proficiency in Affiliate Marketing Tools and Platforms (Impact, ShareASale, or similar)
- Stakeholder Management
- Passion for staying ahead of Trends in Digital Marketing and Social Media
- Soft Skills:
- Effective Communication Skills
- Negotiation Skills
- Interpersonal Relationships Skills
- Organizational Skills (to manage Multiple Campaigns simultaneously)
- Creative Thinker
We provide a dynamic work environment, competitive pay, and opportunities for growth and development.
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