Digital Content Strategist

2 weeks ago

Imus, Calabarzon, Philippines beBeeMarketing Full time ₱50,000 - ₱75,000

Job Title: Digital Content Strategist

Job Description:

ElektraFi is a forward-thinking financial wellness startup on a mission to transform the way individuals understand and manage their money. Our platform helps employees across all income levels make smart, confident financial decisions.

We are building the new gold standard for financial wellness—accessible, actionable, and personalized. We're looking for a digital content strategist to help accelerate our growth and elevate our brand presence.

This is a great opportunity to join a mission-driven startup at the intersection of fintech, wellness, and benefits innovation—and grow your marketing skills in a dynamic, fast-moving environment.

Key Responsibilities:
  • Content Creation (50%): Write and produce long-form blog articles, short-form educational content, guides, whitepapers, lead magnets, infographics, image assets, and short videos.
  • Social Media & Community (20%): Manage and grow our community via LinkedIn and other platforms. Schedule posts, engage with followers, and monitor industry conversations.
  • SEO & Reporting (10%): Assist with SEO efforts (link building, citations, keyword research); track competitor and market trends in financial wellness and benefits tech.
  • CRM & Lead Generation (10%): Support lead generation efforts and campaign execution; maintain CRM hygiene and assist with campaign automation.
  • Event Support (10%): Coordinate logistics and promotion for webinars, virtual events, and field activations.
Required Skills and Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field
  • 2-3 years of experience in B2B content and/or growth marketing (fintech, SaaS, wellness, or insurtech is a must)
  • Strong grasp of digital marketing, content strategy, and tools like HubSpot, Canva, Google Analytics, Notion, or LinkedIn Ads
  • Excellent writing and communication skills—especially for a professional audience
  • Analytical mindset; able to interpret metrics and optimize campaigns
  • Creative, self-starting, and resourceful
  • Comfortable managing multiple projects in a startup environment
  • A collaborative team player who thrives on impact and innovation
Benefits:
  • A chance to shape the future of financial wellness
  • A supportive and inclusive culture rooted in design thinking and continuous learning
  • Meaningful work that helps people live healthier financial lives
Employment Details:
  • Seniority level: Associate
  • Employment type: Full-time
  • Job function: Marketing
  • Industries: Outsourcing and Offshoring Consulting

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