
Social Media Creative Specialist
2 days ago
As a key player in our global team, you will be responsible for developing high-performing ad creatives that drive conversions and scale campaigns. This role requires collaboration with internal design teams, UGC creators, and performance marketers to ensure a constant flow of engaging content across various platforms.
About the RoleYou will be working on fueling ShopBack's growth by creating ad creatives that convert. Your mission is to deliver high-performing creatives that win clicks, drive conversions, and scale campaigns. You will need to work with US timezone to drive outcomes for the US market.
Your Key Responsibilities- Partner with in-house design and media production teams to brief and request static and video assets for paid campaigns.
- Source, brief, and manage UGC creators and agencies to deliver daily fresh video content.
- Translate campaign objectives into clear creative briefs that drive measurable outcomes.
- Build and maintain a pipeline of performance-ready creatives across TikTok, Meta, Google, and other paid platforms.
- Work with the Performance Marketing Manager to review creative performance (CTR, CVR, success rates) and iterate quickly.
- Stay ahead of UGC and short-form content trends to keep our ads relevant and engaging.
We are looking for an individual with 3-5 years of experience in content management or marketing. You should have proven experience producing UGC-led video ads in partnership with creators or agencies. You should also have a strong understanding of paid platforms (Google, Meta, TikTok) and what makes content convert. Additionally, you should have strong project management skills, comfortable managing multiple creative streams at once, data-driven with a keen eye for performance metrics (CTR, engagement, conversion), and a team player who can collaborate across creative, external partners, and performance teams.
BenefitsWe offer competitive compensation based on your performance. You will be part of a winning team on a journey to global scale. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws.
Growth OpportunitiesWe have career progression paths and opportunities to take on greater challenges that help you realise your ambitions. You will thrive personally and professionally with our Work-From-Anywhere benefit.
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