Digital Marketing Strategist Lead
7 days ago
We are seeking a seasoned Digital Marketing Strategist Lead to join our team at Fourtify Inc. In this role, you will be responsible for developing and executing paid media strategies across various platforms, including but not limited to Meta Ads, programmatic ads, display marketing, affiliate & email marketing campaigns.
Your primary focus will be on analyzing performance data to identify areas of improvement, measuring and reporting campaign performance against set goals (ROAS and other KPIs), and optimising spend and performance based on insights gained.
You will work closely with internal teams to identify opportunities for improvement in funnels, driving conversion rate improvements through data-driven decisions.
In addition to your analytical skills, you will lead the execution of social media calendars across multiple platforms (Instagram, Facebook, YouTube, TikTok) to meet digital KPIs (engagement, conversion).
This is an excellent opportunity to leverage your expertise in performance marketing, particularly in Google Ads SEM, to drive business growth and success.
Requirements:
• Diploma/Degree in Marketing/Multi-media
• At least 2 years of experience in performance marketing with significant focus on leading and managing Google Ads SEM
• Up-to-date knowledge of the latest trends and best practices in online/social media marketing and measurements
• Proficient in using Excel for data analysis (pivot tables, vlookup etc)
• Excellent communication and interpersonal skills, capable of articulating complex ideas clearly and persuasively
• Strong analytical skills, with the ability to use data to make informed marketing decisions
About You:
As a seasoned Digital Marketing Strategist Lead, you possess a deep understanding of performance marketing principles, with a strong track record of driving campaign success through data-driven decision making. You are proficient in using tools such as Google Ads, Excel, and other relevant software to analyse data and measure campaign performance. Your excellent communication skills enable you to effectively collaborate with internal teams to drive business growth and success.
Salary Information: We offer a competitive salary of $80,000 per year, commensurate with experience. This position also offers benefits and opportunities for professional growth and development within our organisation.
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