Cross-Channel Marketing Strategist

2 days ago

Cainta, Calabarzon, Philippines beBeeMarketer Full time $90,000 - $120,000
Job Overview

The role of Senior Marketing Analyst, B2B involves auditing current and prospective clients' marketing programs and crafting integrated marketing plans across channels with emphasis on social media and Google Ads.

This includes collaborating with channel specialists to develop and apply impactful marketing strategies, determining budget allocations by channel and objective, and coordinating with channel teams to ensure alignment with the overarching plan.

The ideal candidate will have 5+ years of cross-channel marketing program management experience, understanding of marketing funnels and flywheels, and competence in Google Ads and Facebook.

Key Responsibilities
  • Audit current and prospective clients' marketing programs
  • Craft integrated marketing plans across channels
  • Collaborate with channel specialists
  • Determine budget allocations
  • Coordinate with channel teams
Required Skills and Qualifications
  • 5+ years of cross-channel marketing program management experience
  • Understanding of marketing funnels and flywheels
  • Competence in Google Ads and Facebook
Benefits
  • Appraisal Production (10+/mo)
  • Win Rate (50%+)
  • Percent of Appraised GP to Won GP (70%+)
Others
  • Audit Quality
  • Audit Speed
  • Thought Leadership of appraisal collateral development
  • Accuracy of Appraisal Forecasts

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