Digital Advertising Platform Manager

10 hours ago

Manila, National Capital Region, Philippines beBeeDigital Full time $100,000 - $120,000
Job Description:

This is a remote position in digital advertising, focusing on the optimization of demand-side platforms.

The Digital Advertising Platform Manager plays a crucial role in enhancing digital advertising performance by managing and optimizing the demand-side platform. This involves strategic planning, campaign management, and collaboration with internal teams and external partners to drive effective advertising solutions.

Key Responsibilities:
  • Create Standard Operating Procedures (SOPs) and effectively lead a team to ensure smooth operations and achieve organizational goals.
  • Oversee the day-to-day operations of the Digital Advertising Platform (DAP), ensuring optimal performance and efficiency.
  • Manage the setup, execution, and optimization of advertising campaigns across various channels.
  • Develop and implement data-driven strategies to maximize campaign performance and ROI.
  • Monitor key performance indicators (KPIs) and make real-time adjustments to campaigns as needed.
  • Analyze campaign data and performance metrics to derive actionable insights and inform future strategies.
  • Use analytics tools to track audience behavior, conversion rates, and other relevant metrics.
  • Work closely with cross-functional teams, including sales, creative, and product development, to align campaign objectives and strategies.
  • Foster relationships with external partners, such as media agencies and ad tech vendors.
Requirements:
  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • 3+ years of experience in digital marketing, programmatic advertising, or a related role, with a focus on DAP management.
  • Strong knowledge of digital advertising technologies, programmatic buying, and media buying strategies.
  • Proficient in data analysis and reporting tools, with the ability to interpret complex data sets.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
  • Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
Benefits:
  • Competitive salary base.
  • Permanent Work-From-Home setup.
  • Unlimited access to professional development courses and resources.
  • Flexible work schedule in EST timezone.

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