
Streamlining Marketing Efficiency Specialist
1 week ago
The role involves overseeing the development, enhancement, and management of marketing systems and workflows. This includes ensuring seamless integration with tools such as HubSpot, Salesforce, Google Analytics, and more.
This position requires a detail-oriented professional with expertise in system administration and workflow optimization.
Key Responsibilities:- Administer and configure marketing technologies to automate tasks, improve lead flow, and provide actionable data.
- Design and implement workflows for lead scoring, routing, lifecycle stages, and campaign processes.
- Establish tracking, landing pages, forms, and campaign infrastructure for accurate reporting and efficient execution.
- Maintain data accuracy, segmentation, scoring models, and funnel tracking across platforms.
- Develop dashboards and reports using Sheets, Looker, or Hex to monitor marketing KPIs and identify opportunities for optimization.
- 4+ years of experience in Marketing Operations, preferably in B2B SaaS or fast-paced startup environments.
- Expertise in HubSpot, Salesforce, Google Analytics, and Google Tag Manager.
- Strong skills in Google Sheets or Excel, including pivot tables, formulas, etc.
- Familiarity with lead workflows, scoring, segmentation, and attribution.
- Excellent problem-solving, detail orientation, and communication skills.
Within 30 days, you will understand the business, technology stack, and how systems connect. In 60 days, you will be actively improving workflows and managing data operations. In 90 days, you will confidently own systems, fix issues, and deliver improvements.
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