Digital Marketing Strategist

1 month ago

Ayala Alabang, National Capital Region, Philippines Filinvest Group Full time
Job Title: Digital Marketing Strategist - Media Planning and Optimization

We are seeking a highly skilled Digital Marketing Strategist to join our team at Filinvest Group.

About the Role:

The successful candidate will be responsible for leading media planning, channel strategy, and campaign optimization efforts across various business units. This role is crucial in ensuring that each business unit meets its goals through tailored marketing strategies, effective budget management, and data-driven decisions.

The ideal candidate will be analytical, strategic, and results-oriented, with a strong grasp of digital marketing and advertising technologies.

Duties and Responsibilities:
  • Media Planning & Channel Strategy
    • Prepare comprehensive media plans and projections based on agreed objectives and targets.
    • Develop and execute tailored digital media strategies to align with the business objectives of each brand or outlet.
    • Identify and optimize the most effective marketing channels for reaching target audiences across various business units.
    • Continuously evaluate and adjust channel mix to improve ROI, ensuring efficient use of marketing budgets.
    • Prepare detailed ad request documents outlining copies and assets required per brand.
    • Set up and manage ad accounts across multiple platforms, ensuring proper documentation and compliance with company guidelines.
  • Ad Documentation, Implementation, & Optimization
    • Provide detailed cost estimates and ensure adherence to planned budgets for all advertising activities.
    • Continuously monitor campaign performance, optimizing spend and strategy to maintain or exceed expected performance levels.
    • Collaborate with marketing teams to produce high-performing ad creatives.
    • Launch AB or multi-variate testing as part of optimization efforts.
  • Data Collection, Tracking, & Reporting
    • Establish comprehensive tracking systems to ensure accurate measurement of relevant performance metrics.
    • Compile and analyze data from various sources to generate actionable insights.
    • Produce regular reports and updates for stakeholders, ensuring they are informed about campaign performance.
    • Suggest improvements based on data-driven insights to refine future campaigns and strategies.
    Qualifications:
    • A college degree in Marketing, Advertising, Communications, or any related field.
    • Relative experience handling similar positions.
    • Highly technical/creative skills.
    • Good planning skills.
    • Effective social skills and interpersonal relations.
    • Team player.
    • Knowledgeable in Performance Marketing trends.
    • Deep understanding of Performance Marketing and related tools (e.g., Google Analytics).
    • Willingness to work in Muntinlupa City.

Estimated Salary: PHP 120,000 - 180,000 per month.

Please note that this is an estimated salary range based on industry standards and market conditions.

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