
Digital Analytics Strategist
22 hours ago
Job Title:
About the Role:
As a seasoned Digital Analytics Strategist, you will be responsible for spearheading the implementation of conversion tracking, verifying and sanity-checking its implementation, debugging tracking issues, and creating customized reports from analytics and other sources. This role is ideal for an individual with expertise in Google Tag Manager (GTM) and a strong understanding of digital analytics and web traffic metrics.
Key Responsibilities:
- Implementing conversion tracking for various elements such as forms, buttons, e-commerce, and more
- Verifying & sanity-checking conversion tracking implementation to ensure accuracy and reliability
- Debugging tracking issues and resolving them efficiently
- Identifying and troubleshooting problems with test measurement on Google Optimize, VWO, Optimizely, Hotjar
- Creating customized reports from analytics and other sources to provide actionable insights
Requirements:
- A minimum of 4-5 years of experience in managing Google Tags (GTM) for web properties, overseeing implementation, coding, testing, and conducting ongoing maintenance
- At least 3-4 years of experience with website analytics tools, including Google Analytics, GA3/GA4
- Basic knowledge of JavaScript and proficiency in using it for analytical purposes
- Proven experience in Google Analytics, Adobe Analytics, and Amplitude, with a strong grasp of digital analytics and web traffic metrics
- Expert-level knowledge in Web Analytics, specifically with Google Analytics
- Working knowledge of third-party tagging, pixel creation, and data management
- Experience in transitioning GA accounts from UA to GA4
- Native-level spoken and written English communication skills
What We Offer:
- Cutting-edge work: Stay at the forefront of innovation in the high-growth Conversion Rate Optimization sector
- Remote work arrangement: Work from anywhere, anytime, while maintaining a connection with the team
- Full-time position with flexible working hours: Enjoy autonomy while collaborating with colleagues worldwide
- Technological reimbursement: Upgrade your equipment and software to optimize your productivity
- Education: Enhance your skills through company-sponsored courses and training programs
- Paid leave: Enjoy 20 days of paid vacation plus holidays
Note: The contract for this position is for an independent contractor.
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