Marketing Business Leader

4 days ago


Davao City, Davao, Philippines Filinvest Development Corporation Full time
Job Description

The Head of Brand Development will be responsible for leading the Aspire by Filinvest brand management and rallying the MSOs in all marketing initiatives for projects under the brand. The ideal candidate will have a strong understanding of brand marketing principles and be able to develop and execute comprehensive GTM strategies aligned with overall brand objectives.

Main Accountabilities
  • Brand Leadership: Leads the Aspire by Filinvest brand management and rallies the MSOs in all marketing initiatives for projects under the brand.
  • Research and Insights: Undertakes research / focused group discussions / insights to strengthen the brand's market relevance and positioning.
  • Performance Management: Undertakes performance management activities to ensure delivery of business objectives and targets.

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