Digital Search Optimization Expert

4 days ago

Manila, National Capital Region, Philippines B & M Global Services Manila, Inc. Full time

At B & M Global Services Manila, Inc., we are seeking a Digital Search Optimization Expert to play a critical role in optimizing and enhancing search capabilities within our Firm. As an integral member of our team, you will collaborate closely with our Senior Manager for Content Management, internal teams, and external vendors to improve systems, tools, and processes that support our knowledge management initiatives.

This includes managing and optimizing internal search capabilities, enhancing user experience, integrating data systems, and implementing SEO strategies for enterprise search to ensure that content is easily accessible and highly discoverable. This role aligns with our Firm's Knowledge, Content, and Data strategies.

We are modernizing our digital content platforms to better support our lawyers and business professionals by optimizing content and data within the Microsoft environment, including through GenAI enablement. This transformational program sits within the context of and aligns with a continued focus on quality. In this context, the role is critical in optimizing and enhancing search within our Firm.

Key Responsibilities:
  • Search Optimization
    • Develop and implement enterprise search strategies to enhance the internal intranet's user interface (UI) and user experience (UX)
    • Conduct keyword research and analysis to identify enterprise search optimization opportunities
    • Optimize content structure and tagging to improve search relevance and discoverability
    • Work with content creators to ensure search best practices are integrated into all business content
    • Provide support for user queries, troubleshoot issues, and maintain documentation of operational procedures related to tools and projects
  • Search and Data Integration
    • Develop taxonomies and metadata systems to categorize and organize content for improved searchability and GenAI readiness
    • Integrate structured and unstructured data to create comprehensive knowledge connections, improving data visibility and accessibility
    • Improve internal linking structure and enhance search functionality through collaboration with technical teams (e.g., SharePoint engineers) and vendors
    • Regularly audit search functionality, identifying areas for improvement based on user data and feedback
  • Data Management and Best Practices
    • Establish and maintain data management best practices to ensure data integrity, quality, and security
    • Adhere to data governance policies and procedures to manage data lifecycle and compliance
    • Collaborate with stakeholders to ensure consistent data standards and practices across the Firm
    • Guide data management tools and technologies to support data-driven decision-making
    • Conduct regular training sessions on data management best practices and tools for internal teams
  • Search Performance & Analytics
    • Monitor and analyze search performance metrics, utilizing analytics tools to optimize search functionality
    • Focus on improving search relevancy, tuning search algorithms, and optimizing search configurations based on analytics
    • Develop and maintain regular audits and performance reports to measure search success and areas for enhancement
  • Technical Support & Training
    • Offer technical training on search features, tagging systems, advanced search usage, and the search engine's indexing/ranking processes
    • Conduct training to help users navigate and utilize Knowledge tools more effectively
    • Provide hands-on support for Knowledge tools, developing and updating FAQs and troubleshooting solutions
  • Collaboration & Solution Development
    • Work closely with the Technology team to configure and test solutions
    • Assist in building templates, reports, and troubleshooting issues across tools
    • Support ongoing system enhancements, including testing patches, integrations, and upgrades
    • Collaborate closely with the project team associated with the digital transformation project, working with content creators to implement and drive changes to processes to enable user experience optimization
  • Engagement & Policy Adherence
    • Ensure proper levels of engagement with Knowledge content by attorneys, constantly working towards improving the user experience and ensuring user feedback is incorporated as appropriate
    • Maintain and drive adherence to policies, best practices, and guidance designed to achieve the key aims enabled by the responsibilities outlined above
    • Be known as the expert and go-to person for the resolution of issues and business solutions relating to search

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